Winner: Mercedes-Benz CLA250 Checks Every UX Box

Augmented-reality navigation, stellar ADAS and a 64-color light show propel the $48,295 Mercedes-Benz CLA to UX leadership.

Bob Gritzinger, Editor-in-Chief

July 27, 2020

3 Min Read
Mercedes-Benz CLA250 cockpit
Dual 10.25-in. screens for instrument cluster and center stack appear seamless.

Sometimes an automaker throws the UX kitchen sink at a vehicle and ends up with a mish-mash that performs well in some ways and is an utter failure in others.

That’s not a problem in the ’20 Mercedes-Benz CLA250, a compact sedan that shoots for the moon and instead reaches the stars.

Our $48,295 test car had $6,410 worth of UX-related options, highlighted by the Driver Assistance Package ($2,250) including Active Lane Change Assist, Active Speed Limit Assist, Route-Based Speed Adaptation and Extended Stop-&-Go Traffic adaptive cruise control.

Also onboard was the Multimedia Package ($1,150) with MBUX Augmented Reality for Navigation; the Premium Package ($1,100) adding dual 10.25-in. (26-cm) digital screens; and as a coup de grace, the 64-Color Interior Ambient Lighting option ($310, pictured below).

Mercedes CLA250 ambient glow red CS - Copy.jpg

Mercedes CLA250 ambient glow red CS - Copy

The diminutive CLA checks nearly every one of our UX boxes. What the vehicle lacks in certain features (oddly, no head-up display) it makes up for with gorgeous displays and highly capable ADAS features.

The dividing line between the twin screens is hidden, giving the appearance of a single seamless panel from instrument cluster to center stack.

“Gorgeous screen,” says editor Christie Schweinsberg, noting the two separate screens are made to look like one. “Both have lots of colorful imagery, rendered wonderfully. I love the look of the progressive gauges in the cluster and the digital replica of the CLA in the settings section of the main menu.”

On the road, the CLA continues to impress.

Mercedes’ highly rated Distronic driver-assistance system remains top-notch, with ACC able to resume moving even after up to a one-minute stop in traffic. Then there’s the surprisingly adept automatic lane-change feature that checks the blindspots, signals and shifts lanes with the mere touch of the turn-signal stalk.

Speed-limit assist, which reads traffic signs or uses known speed limits as well as route-based information on speed, curves and exits to set the vehicle speed to match, is a winner for relieving stress – as well as any worries about collecting traffic citations.

But the topper, lauded by all of our judges, is the augmented-reality navigation, providing a video image of the surroundings highlighted by visual cues for cross streets and house numbers every step of the way.

“The augmented-reality map view, shown when you have a route mapped and you are driving through a neighborhood, is so cool,” says Schweinsberg. “Labels (for cross streets and house numbers) just kind of hover over the ground as you’re driving through a neighborhood. Mercedes-Benz really is the leader in navigation and maps.”

Add in the German automaker’s attention to quality materials and craftsmanship, along with the “oohs” and “aahs” prompted by the multi-color interior illumination, and it’s easy to see why the Mercedes-Benz CLA250 wins a Wards 10 Best UX trophy.

“The CLA blends some classic Mercedes design cues with cutting-edge technology,” says judge Dave Zoia. “Its expansive digital displays with state-of-the-art graphics are industry pace-setting. Add to that the long list of ADAS features – including hands-free lane changing – and the CLA easily lands among the leaders in user experience.”

2020 Mercedes-Benz CLA250

Mercedes CLA250 exterior - Copy

Read more about:

2020 10 Best UX

About the Author(s)

Bob Gritzinger

Editor-in-Chief, WardsAuto

Bob Gritzinger is Editor-in-Chief of WardsAuto and also covers Advanced Propulsion & Technology for Wards Intelligence.

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