Harman’s Bedazzling User Experiences

February 3, 2017

8 Slides

Harman International Industries is putting more infotainment options on the menu. If you still think of car stereos when you hear the name Harman, you haven’t been paying attention. The company has transformed itself into a major supplier of connected infotainment technologies and software for automotive and consumer electronics. It recently presented a dazzling array of exhibits at its new North American headquarters in Detroit. (See related story: Dual-core micro sub-woofers are only 80% the size of a traditional subwoofer, allowing them to be eliminated from the door structure. This is a big deal for engineers and designers desperate to reduce weight and find more space in vehicle interiors.   

Also, a full-range JBL (one of Harman's brands) portable audio system smaller than a liter-bottle of soda fits into its own little niche in the Fiat’s cargo area. When it is in the car it works in concert with the other speakers, but it has a handle and can be popped out of the vehicle and used like an old-school boom box (only with better sound) or paired with other smart audio devices for impromptu parties away from the vehicle or as part of a home entertainment system.

Basically, home, car and mobile audio systems all become one in the same. This advanced connected architecture completely redefines the conventions of traditional automotive audio and connectivity, opening it up to new audiences and price points, Harman says.

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