2018 Wards 10 Best UX Winner: BMW 640i
WardsAuto editors evaluated the user experience of 25 all-new or significantly improved vehicles as part of the 2018 Wards 10 Best UX competition. That means assessing the ease of interacting with the vehicle by way of voice control, driver-assistance systems, phone pairing, infotainment and navigating touchscreens. The '18 BMW 640i xDrive Gran Turismo is a four-door luxury coupe with a sticker price of $84,010. (Photos by Tom Murphy)
September 18, 2018
Gesture control, allowing driver to adjust audio volume without touching anything, is part of $2,150 Executive package.
Wireless phone charging in central storage bin.
Driver-assistance controls on left side of steering wheel.
Digital instrument cluster.
Lane markers glow green when system activates automated steering.
Once reviled, iDrive controller to right of shifter now is easy to use.
3D images show up in navigation map.
Hard buttons in horizontal row for audio presets.
Voice-control button on right side of steering wheel.
Overhead view tracks proximity to adjacent vehicles.
With liftgate open, 640i offers loads of cargo space.
BMW assembles 640i at its plant in Dingolfing, Germany.
BMW assembles 640i at its plant in Dingolfing, Germany.
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