Infiniti Spot No.1 in Latest Ranking of Most-Seen Auto Ads

Infiniti bumped Toyota out of the top spot for the week of March 14 with its out-of-tune “Band Recital” commercial.

Wards Staff

March 25, 2022

3 Min Read
Infiniti most-watched 3-23-22
Humorous Infiniti ad features QX60 luxury CUV.

An Infiniti ad tops iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.

Infiniti bumped Toyota out of the top spot for the week of March 14, as its out-of-tune “Band Recital” commercial claimed the No.1 spot. Perhaps unsurprisingly, the element rated the single best thing about the comical ad, according to iSpot’s Ace Metrix survey data, is the music, which gained a 120% higher rating than the industry average. This despite the fact that the music featured is horribly out of tune (by design).

Dodge’s “We Only Do Power” enters the list in the second spot, bumping Cadillac’s “Fortune Favors the Fearless” to third. All of the top three ads leveraged news programming to deliver impressions. Collectively, the three ads generated 15% of their overall views from news shows. 

In fourth place is GMC’s “We Will Rock You,” making waves with the highest estimated national ad spend of $3.54 million. Most of that (an estimated $3.4 million) was directed at college basketball. GMC is the only carmaker on the list to target the March Madness tournament. 

Toyota rounds out the list with “More Me,” which falls to last place just a week after its first-place ranking. Among the Ace Metrix rankings, the ad topped the list in terms of brand recognition at 94% (meaning survey respondents remembered it was a Toyota commercial after watching it), nearly 20% above the industry norm. 

 

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Infiniti: Band Recital

Impressions: 353,641,969 

Interruption Rate: 2.35% 

Attention Index: 94 

Est. TV Spend: $1,973,005

 

Dodge: We Only Do Power

Impressions: 161,723,075 

Interruption Rate: 2.40% 

Attention Index: 109 

Est. TV Spend: $889,900

 

Cadillac: Fortune Favors the Fearless 

Impressions: 153,425,289 

Interruption Rate: 2.60% 

Attention Index: 94 

Est. TV Spend: $832,572

 

GMC: We Will Rock You

Impressions: ​​143,485,714

Interruption Rate: 2.37% 

Attention Index: 113 

Est. TV Spend: $3,548,983

 

Toyota: More Me 

Impressions: 138,607,116 

Interruption Rate: 2.46% 

Attention Index: 107 

Est. TV Spend: $637,639

 

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

*Ace Metrix auto industry norms data measured over the last 90 days.

 

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.

 

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