WEBINAR: Straight Talk: BDC Strategies to Grow Your Business

Join us for this exclusive webinar, sponsored by ELEAD1ONE, now on-demand!

February 25, 2019

2 Min Read
Car dealer on the phone talking with client


Now Available On-Demand!

Is your sales staff making enough phone calls to keep your pipeline full of leads? Has your manufacturer ever mandated the use of a BDC service? Or do your service advisors spend too much time on the phones, and not enough face time with your customers? It’s time for some straight talk about the BDC strategies you should be using to grow your business.

Business development centers (BDCs) are a proven method for increasing sales opportunities, service appointment volume and improving customer satisfaction, yet many dealerships have used both internal and outsourced BDCs with lackluster results.

In this educational webinar, industry expert Bill Wittenmyer will share a no-nonsense look at the pros and cons of running a BDC, whether it’s internal, external or using a hybrid approach. He’ll also reveal the most common reasons why BDCs fail to deliver ROI and share hiring tips for BDC managers.

Whether you choose to run a BDC internally, externally or use a hybrid approach, it’s critical to know the key metrics for measuring and improving BDC performance. You'll also learn five outbound call campaigns that deliver guaranteed results and revenue to your bottom line.

Attendees will learn:

  • Pros and cons of setting up an internal BDC

  • Pros and cons of outsourcing BDC services or when a hybrid approach works best

  • Key metrics for measuring and scaling up BDC performance

  • 5 high ROI call campaigns that generate appointments, engage customers and win deals


Bill Wittenmyer
Vice President of Sales
CDK Global
Bill Wittenmyer serves as the VP of Sales at CDK Global, the leading automotive technology and solutions provider. With over 25 years of experience in automotive retail, he relies on the industry’s most comprehensive technology platform and data-driven strategies to help dealerships enhance customer experiences and grow profits.

Highly regarded as a dynamic and motivational speaker, as well as an industry leader with non-traditional views, Wittenmyer speaks at several prominent automotive forums each year and contributes to top news publications and television business shows that influence industry business leaders across the U.S.

Before joining CDK Global, Bill was a partner at ELEAD1ONE and spent several years in the automotive retail space holding various retail positions in operations management. He earned his degree from Ashland University and took completed post-graduate work at Georgia Southern University.

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