GMC claims first place in iSpot.tv’s ranking of the most-viewed automotive commercials – the ads collecting the highest number of impressions across national broadcast and cable TV airings.
Holiday ads are out in full force, and each of the spots in the ranking for the week of Dec. 2 plugs special savings. In the first-place commercial, GMC promotes its “Season to Upgrade” promotion offering deals on select ’19 Denali models.
Second place goes to Infiniti’s spot showing how its vehicles can help you have fun in the snow – or surf. During the company’s Winter Sales Event, customers can get up to a $4,000 bonus on certain ’19 models.
Chevrolet’s third-place ad features real Chevy employees (not actors) who proclaim the company is all about bringing families together. To that end, Chevy is offering its employee discount to everyone this holiday season. This commercial has the best iSpot Attention Index (157) in the ranking, getting 57% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
At No.4, Hyundai shows that, while it may be tricky to wrap one of its vehicles up like a gift, it’s easy to save during the Hyundai Holidays Sales Event, with special financing on the ’19 and ’20 Santa Fe.
Finally, Cadillac suggests mixing things up this holiday season by giving your couch a break and embarking on spirited adventures with friends in one of its vehicles. During its Season’s Best Sales Event, qualified customers can get special savings on the ’20 XT6 CUV.
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Attention Score: 83.76
Attention Index: 70
Est. TV Spend: $2,988,948
Attention Score: 84.20
Attention Index: 72
Est. TV Spend: $2,043,082
Attention Score: 95.18
Attention Index: 157
Est. TV Spend: $4,645,251
Attention Score: 87.25
Attention Index: 89
Est. TV Spend: $6,287,037
Attention Score: 87.29
Attention Index: 89
Est. TV Spend: $2,299,364
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.