Genesis GV80 Spot Last Week’s Most-Seen Auto TV Ad

The Genesis commercial was the only one in the May 27-June 2 ranking that ran during the NBA playoffs.

WardsAuto Staff

June 7, 2024

4 Min Read
Genesis ad far outdistances rival auto TV commercials in viewer impressions.

For the second week in a row, Genesis tops’s ranking of the most-seen auto TV ads for May 27 through June 2 with a commercial that received 190.2 million national TV ad impressions. Nearly 63% of those impressions came from primetime ad airings.

Notably, it was the only spot on the chart that aired during the NBA playoffs, which generated 21.2 million impressions. The commercial features sleek scenes that clearly resonated with viewers: Per iSpot’s Creative Assessment, 36% of survey respondents considered the visual scenes to be the single best thing about the ad. 

Jeep takes second place with a spot for the 2024 Wrangler and Gladiator models that had 146.8 million national TV ad impressions. While the other spots on the ranking leaned primarily into primetime, Jeep focused on daytime and weekend afternoons, which each delivered about 22 million impressions.

Cable news networks were the dominant force: MSNBC generated 19.3 million impressions, while CNN provided 15 million and Fox News had 10.8 million. According to iSpot’s Creative Assessment, this spot had an overall Persuasion score 16% above industry norms, with one young (21-35) female survey respondent remarking that it “makes me wanna purchase a Jeep Wrangler.” 

At No.3: Mercedes-Benz’s “Trinit-E” promoting its E-Class SUVs that are available in gas, electric or hybrid models. The spot received 126 million national TV ad impressions, 30% of which came from airings on HGTV alone, with House Hunters (9.1 million) as the top impressions-driving program overall. Viewers found the spot to be persuasive (13% above the norm); it also scored above the automaker average for attention, likeability and information. 

Ram Trucks takes fourth place with a commercial for the 2025 1500 model, which received 114.4 million national TV ad impressions. Cable news networks provided wide reach, led by MSNBC with 12.3 million impressions, while Fox News generated 5.9 million and CNN 5.7 million. Although the top program overall was America’s Got Talent (4.5 million impressions), baseball games, both college and MLB, also delivered top impression counts at 2.8 million and 2.5 million, respectively. 

The fifth-place Subaru ad (105.1 million impressions) stands apart from the others on the chart: Instead of hyping a new model, the automaker explains how it’s supported nearly 300,000 cancer patients nationwide through the “Loves to Care” program. Instead of sports, the automaker harnessed more budget-friendly placements that still provided major reach, led by syndicated programs including Law & Order: Special Victims Unit (8.4 million impressions), Friends (3.1 million) and The Big Bang Theory (3 million). 

(Click on blue links for videos) 

1. Genesis: Illuminated 

Impressions: 190,174,505

Interruption Rate: 1.62%

Attention Index: 112

Est. TV Spend: $1,663,373

2. Jeep: Tops Off Test Drive: Memorial Day: Famous for Freedom: All Eyes on Me 

Impressions: 146,764,835

Interruption Rate: 4.25%

Attention Index: 71

Est. TV Spend: $813,028

3. Mercedes-Benz: Trinit-E 

Impressions: 126,009,725

Interruption Rate: 4.07%

Attention Index: 89

Est. TV Spend: $957,880

4. Ram Trucks: The Calling 

Impressions: 114,415,038

Interruption Rate: 3.79%

Attention Index: 88

Est. TV Spend: $712,545

5. Subaru: The Leukemia & Lymphoma Society: Loves to Care 

Impressions: 105,080,418

Interruption Rate: 4.69%

Attention Index: 73

Est. TV Spend: $846,221

Data provided by, The New Standard for TV Ad Measurement

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Interruption Rate - The percentage of devices that were present at the beginning of the ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. The Interruption Rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of the ad’s Interruption rate against its specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means the ad is performing as expected.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.

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