Chevrolet commercials take first and fifth place on iSpot.tv’s latest ranking of the most-seen auto TV ads. At No. 1, with 245.8 million national TV ad impressions, is “Stay Connected, Safe and Charged,” promoting the ’24 Trax and its various available features, including an 11-in. (28-cm) diagonal touchscreen and wireless charging. Chevy leaned into sports programming for this ad, focusing outlay on the NBA and NHL finals as well as college baseball and SportsCenter.
The automaker’s fifth-place spot goes off-road with the Silverado, highlighting how the versatility of the Trail Boss and ZR2 models are “taking adventure to a whole new level.” Top programs by impressions included Law & Order: Special Victims Unit (8 million impressions), SportsCenter (3.5 million) and Two and a Half Men (3.3 million). iSpot’s Creative Assessment survey data shows this ad had an 89% brand match (the percentage of survey respondents who remembered it was a Chevrolet ad after watching it), above the recent automaker industry norm of 76%.
Dodge secures second place with 209.2 million national TV ad impressions for its newscast-style spot promoting the Hornet. Per iSpot’s Creative Assessment, this commercial scored above the auto industry norm for attention and information, with 31% of survey respondents citing the visual scenes as the single best thing about the ad.
Alfa Romeo’s “Our Heritage” slips from first to third place week-over-week, receiving nearly 201 million national TV ad impressions. Top impression-driving networks included Fox News (17.4 million impressions), HLN (12.8 million) and MSNBC (12.6 million).
Fourth place goes to a Ram Trucks spot featuring music by Greta Van Fleet that ran up 197.1 million national TV ad impressions. There is notable variety in the top impression-generating networks and programs: HGTV, CMTV and MSNBC were the top networks by impressions, while programs that delivered the most impressions included Family Feud, FBI and Last Man Standing.
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1. Chevrolet: Stay Connected, Safe and Charged
Impressions: 245,792,266
Interruption Rate: 2.88%
Attention Index: 96
Est. TV Spend: $2,281,240
Impressions: 209,154,925
Interruption Rate: 2.43%
Attention Index: 92
Est. TV Spend: $1,015,710
Impressions: 200,956,374
Interruption Rate: 3.56%
Attention Index: 85
Est. TV Spend: $1,199,253
4. Ram Trucks: Ram Season: For Every Season
Impressions: 197,145,139
Interruption Rate: 3.27%
Attention Index: 89
Est. TV Spend: $1,128,648
5. Chevrolet: A Whole New Level
Impressions: 154,212,981
Interruption Rate: 2.68%
Attention Index: 99
Est. TV Spend: $889,022
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Interruption Rate - The percentage of devices that were present at the beginning of the ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of the ad’s Interruption Rate against its specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means the ad is performing as expected.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
