Football season may not have started yet, but even NFL programming such as last Thursday’s Hall of Fame Game can still make a difference with auto ads, according to iSpot.tv.
Hyundai’s decision to place its Palisade-focused “County Fair” ad in the game proved this. The game not only generated the most impressions for the automaker’s ad, but the total was more than any other program delivered for any other ad in this week’s list.
Hyundai added MLB games, which together with the NFL helped the automaker score the most-viewed ad for the week.
Nissan also leveraged MLB games for its No.3 debut but leaned mostly on America’s Got Talent. Coming in a close second was Chevrolet’s “Muddy,” which turned to syndicated shows instead, including Two and a Half Men, NCIS and The Big Bang Theory.
New-to-the-ranking ads from Jeep and Cadillac scored big with iSpot’s Ace Metrix survey. Respondents gave Jeep’s “Reservations” ad the best Persuasion Score on the list, with a rating 11.2% above industry norms. Cadillac, meanwhile, made its mark with the music in “Colors of Emotion: RED.” Typically an afterthought, music was named the “single best thing” about the spot by 19% of Ace survey respondents – over 100% above industry norms.
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Interruption Rate: 2.02%
Attention Index: 115
Est. TV Spend: $1,480,191
Interruption Rate: 2.53%
Attention Index: 104
Est. TV Spend: $1,060,056
Nissan: 60 Years in 30 Seconds
Interruption Rate: 2.34%
Attention Index: 97
Est. TV Spend: $1,383,621
Jeep: Make This the Summer Event: Reservations
Interruption Rate: 2.50%
Attention Index: 101
Est. TV Spend: $1,178,499
Cadillac: Colors of Emotion: RED
Interruption Rate: 2.67%
Attention Index: 103
Est. TV Spend: $874,360
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.