German magazine threatens to sue Ford over use of Focus name

Focus magazine, one of Germany's largest weekly news magazines, wants Ford to change the name of its new subcompact model (see photo p.62) and is ready to go to court if it does not. "We are very serious about this," says Helmut Markwort, chief editor of the magazine. Ford's response: "We have registered the name with the German patent office," says spokesman Bernd Meier.

April 1, 1998

1 Min Read
WardsAuto logo

Focus magazine, one of Germany's largest weekly news magazines, wants Ford to change the name of its new subcompact model (see photo p.62) and is ready to go to court if it does not. "We are very serious about this," says Helmut Markwort, chief editor of the magazine. Ford's response: "We have registered the name with the German patent office," says spokesman Bernd Meier.

Subscribe to a WardsAuto newsletter today!
Get the latest automotive news delivered daily or weekly. With 5 newsletters to choose from, each curated by our Editors, you can decide what matters to you most.

You May Also Like