German magazine threatens to sue Ford over use of Focus name

Focus magazine, one of Germany's largest weekly news magazines, wants Ford to change the name of its new subcompact model (see photo p.62) and is ready to go to court if it does not. "We are very serious about this," says Helmut Markwort, chief editor of the magazine. Ford's response: "We have registered the name with the German patent office," says spokesman Bernd Meier.

April 1, 1998

1 Min Read
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Focus magazine, one of Germany's largest weekly news magazines, wants Ford to change the name of its new subcompact model (see photo p.62) and is ready to go to court if it does not. "We are very serious about this," says Helmut Markwort, chief editor of the magazine. Ford's response: "We have registered the name with the German patent office," says spokesman Bernd Meier.

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