Upheaval, Recovery, Megatrends and the Shifting Latin American Market

Will the big global trends of autonomy, electrification, mobility and connectivity come to the Latin American new-vehicle market in a big way? Probably not near term, but the region’s gap with the rest of the world might not be as big as you think.

David Zoia, Senior Director-Content

June 17, 2019

1 Min Read
Brazil GettyImages-542627568
Paulo Fridman/Corbis Historical Collection/Getty Images

Building and selling cars in the wide-ranging markets of Latin America never has been easy.

There’s almost always volatility, both politically and economically. And like the weather, the business climate can change in a snap. While there are routinely high expectations for growth, targets often go unmet – or prove unsustainable.

“This is Latin America,” says Pablo Di Si, president and CEO of Volkswagen Group’s South American Region. “Today is one way, tomorrow it can be another way.”

Further clouding the picture is how the megatrends that are shaking the very foundations of the auto industry worldwide will impact the region.

What will the Latin American auto industry look like five years from now? Will the still-emerging market’s promise finally come to fruition? Will the big drivers of electrification, autonomy, mobility and connectivity shaping strategies in China, Europe and the U.S. take hold here too, or will the region continue to run several steps behind the rest of the world?

About the Author(s)

David Zoia

Senior Director-Content, WardsAuto

Subscribe to a WardsAuto newsletter today!
Get the latest automotive news delivered daily or weekly. With 5 newsletters to choose from, each curated by our Editors, you can decide what matters to you most.

You May Also Like