September 2015 U.S. LV Sales Thread: LV SAAR Tops 18 Million

SAAR hits another 10-year milestone. Company by company sales results.

John Sousanis, Director, Information Content

October 1, 2015

3 Min Read
September 2015 U.S. LV Sales Thread: LV SAAR Tops 18 Million

WardsAuto tracks light-vehicle (LV) deliveries throughout sales reporting day. Monthly year-over-year change represents the change in daily sales rate (DSR).  September had 25 selling days this year compared with 24 in 2014, meaning DSR % change will be lower than %volume change in year-over-year comparisons this month. 

September 2015 US LV SalesForecast vs Reported 


WardsAuto forecast LV Sales

 1.42 million

September Actual LV Sales

 1.43 million

WardsAuto Forecast LV SAAR   

    17.83 million

September Actual LV SAAR

   18.07 million

Related Table 

U.S. Light Vehicle Sales Summary table

FINAL: Labor Day Weekend sales gave September a strong start and the momentum continued through the end of the month, as U.S. light vehicle sales continued to climb. Automakers sold 1.435 million LVs in September, an 11.2% improvement in daily sales from same-month year-ago, that lifted the monthly SAAR to a projected 18.1 million-units.

That marks the first time a monthly SAAR crossed the 18-million threshold since July 2005. It also extends the industry streak of 17-million-plus SAARs to five-months.

GM led all automakers with 17.5% of sales, down from year-ago's 18% share. Ford (15.1% vs 14.1% year-ago) was next, followed by Toyota (13.5%, even with year ago), FCA (13.3%) and Honda (9.3%).

Year-to-date sales rose to within 5,000 units of 13 million, up 5.1% from the same-period year ago. 

UPDATE 3:10 PM ET: Hyundai reported 64,015 sales, +9.7% DSR, while sister South Korean brand Kia was up 17.7% on 49,820 deliveries.

Daimler outpaced BMW in September, selling 32,106 light vehicles across its brand lineup, compared to 31,022 BMW and Mini brand deliveries.

Subaru sales jumped 22.7% versus year-ago DSR, with the company delivering 53,070 LVs. Subaru sales for the year are up 14.2%. 

UPDATE 12:40 PM ET: Nissan delivered 121,782 LVs, slightly above expectations and up 13.6% on daily basis compared with same-month year-ago. Nissan's sales since January are 5.6%.

UPDATE 11:55 AM ET: Honda sales came in just above expectations at 133,750 units, an 8.6% jump in DSR, that brings the company's YTD sales to 1.19 million, a 2.4% improvement over same-period 2014.

VW delivered a surprisingly strong sales report given end-of-month revelations about the automaker's rigging of emissions tests on certain diesel vehicles. The German automaker sold 26,141 vehicles in September, a 3.5% DSR decline. VW brand sales are down 2.5% through the first nine months.

UPDATE: 11:00 AM ET: Ford delivered 217,231 light vehicles in September, representing an impressive 19.2% improvement on year-ago DSR, due primarily to Ford's new F-Series vehicles coming online and the segment's continued growth. Ford's YTD sales are at 1.92 million units, up 4.9%.

Audi daily sales were up 11.6%, but fell slightly below expectations, with 17,340 deliveries for the month. YTD, Audi is running 12.5% ahead of same-period year-ago.

UPDATE: 9:50 AM ET: FCA delivered 191,372 LVs in September, in line with WardsAuto's earlier forecast for the month. FCA's sales represented a 9.2% rise in the company's daily sales rate from same-month year-ago, and brought YTD sales to 1.64 million units, up 6.3% over like-2014.

General Motors' 251,310 light-vehicle sales were considerably above projections, and lifted GM's DSR 8% over year-ago. Through the first three-quarters of 2015 GM's sales are up 4.2%, to 2.3 million units.


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About the Author(s)

John Sousanis

Director, Information Content, WardsAuto

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