October 2015 U.S. LV Sales Thread: SAAR Tops 18 Million for Second Consecutive Month

(FINAL) U.S. LV SAAR tops 18 million-units in October on 1.45 million deliveries.​

John Sousanis, Director, Information Content

November 3, 2015

4 Min Read
October 2015 U.S. LV Sales Thread: SAAR Tops 18 Million for Second Consecutive Month


October 2015 US LV SalesForecast vs Reported 


WardsAuto forecast LV Sales

 1.4 million

Actual October LV Sales

 1.45 million

WardsAuto Forecast LV SAAR   

    17.5 million

Actual October LV SAAR

   18.1 million


WardsAuto tracks light-vehicle (LV) deliveries throughout sales reporting day. Monthly year-over-year change represents the change in daily sales rate (DSR).  October had 28 selling days this year compared with 27 in 2014, meaning DSR % change will be lower than %volume change in year-over-year comparisons this month.

Related Table 

U.S. Light Vehicle Sales Summary table

SUMMARY: U.S. automakers sold 1.447 million light vehicles in October, increasing daily sales 9.6% (over 28 selling days versus year-ago's 27), driving the seasonally adjusted annual rate above 18 million units for the second consecutive month. It's the first time since June-July 2005, and only the third time ever, that two consecutive monthly SAARs have topped the 18 million mark. 

GM led the pack with 18.2% of sales, up from 17.8% in October 2014. Ford eked out a No.2 finish, with a 14.3% share, just ahead of Toyota's 14.2% take, and FCA finished fourth, with 13.4%, well ahead of No.5 Honda (9.1%).

Only BMW and Volkswagen reported year-over-year declines in daily sales. 

Year-to-date U.S. LV sales rose to 14,442,059 - up 5.9% over year-ago.

UPDATE 2:55 PM ET: Hyundai's DSR rose 15.5% from year-ago, on 60,005 deliveries, putting the South Korean automaker 5% over year-ago YTD through October. Kia daily sales were up 8% in October, with YTD volume tracking 7.4% ahead of like-2014.

Daimler daily sales were flat with October year-ago, but the company's 10-month total is up 6.1% over year-ago YTD.

UPDATE 2:00 PM ET: Volkswagen brand daily sales dropped 3.3% compared with year-ago, but the company still soundly trounce expectations, delivering 30,387 LVs in October. VW's 2.1 million YTD sales are tracking 2.2% behind same-period year-ago.

Volkswagen sister-brand Audi, meanwhile, continues to push in the other direction. The luxury-sport automaker sold 17,700 light vehicles, a 12.7% DSR gain for the month, bring year-to-date sales to 165,103 - up 13%.

And BMW Group sold 33,526 LVs in October, a 10% drop in daily sales from like-2014, that leaves the company's YTD sales 5.4% ahead of year-ago.

NOON ET: Honda was one of the few automaker's to reports sales below WardsAuto expectations, delivering 131,651 LVs in October - a 4.8% yr/yr improvement in daily sales. Honda's 1.32 million YTD sales represent a 3% rise over Jan-Oct 2014.

Toyota reported a 9% DSR jump for October, selling over 204,000 vehicles in the month, and bringing YTD sales to just below 2.1 million units - up 4.9% over like year-ago.

Also reporting: Mazda (+30.6% DSR, 2.9% YTD), and Mitsubishi (+15.5% DSR, +25% YTD).

10:30 AM ET: Ford deliveries were in line with an earlier WardsAuto forecast, totaling 206,874 LVs in October, a 9% DSR improvement over year-ago. Ford's YTD sales climbed to 2.13 million units, a 5.6% increase from 2014's first 10-month total.

General Motors also met October expectations, and a bit more, delivering nearly 263,000 LVs - up 11.8% on a daily basis versus year-ago. Year-to-date, GM is tracking 5.3% ahead of same-period year-ago on 2.56 million sales.

9:10 AM ET: FCA sold nearly 194,000 LVs in October, well above expectations, and a 10.8% daily sales rate (DSR) improvement over same-month year-ago. The strong monthly sales brought FCA's YTD sales to 1.84 million units, up 7.1% over like-2014.

Nissan also beat projections, delivering 116,047 light vehicles - an 8.5% DSR increase for the month that lifts the automaker's YTD sales to 1.24 million, up 6.2%.

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About the Author(s)

John Sousanis

Director, Information Content, WardsAuto

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