New Zealand Sales Set Record in 2015; SUVs Dominate

Toyota led the 2015 market for the 28th consecutive year, with 26,330 deliveries, just shy of Nos.2 and 3 GM Holden and Ford combined.

Alan Harman, Correspondent

January 7, 2016

1 Min Read
Ranger first commercial vehicle to win annual sales title
Ranger first commercial vehicle to win annual sales title.

New Zealand’s new-vehicle sales reached record territory in 2015, rising 5.4% to 134,041 units.

The Motor Industry Assn. says car sales rose 4.9% year-on-year to 94,964 units and commercial-vehicle deliveries jumped 6.6% to a record 39,077.

“It is the highest ever level of new-vehicle registrations in New Zealand’s history and the first time new registrations have broken through the 130,000 barrier,” MIA CEO David Crawford says in a statement.

Toyota topped the 2015 market for the 28th consecutive year with 26,330 deliveries, ahead of GM Holden (14,001), Ford (13,808), Mazda (10,078) and Hyundai (8,329).

The Ford Ranger not only was the leading CV with a 17% market share but also was also the top-selling model overall. Last year marked the first time a CV outsold a car, with 6,818 units. Toyota’s Corolla followed with 6,520 units, ahead of the Toyota Hilux on 5,623.

In the car segment the Toyota Rav4 followed the Corolla with 3,519 deliveries, ahead of the Holden Commodore’s 2,710.

The Ranger and Hilux were followed in the CV segment by the Holden Colorado with 3,586 units.

The year ended with December car deliveries of 7,109 units, the highest monthly total since 1976. Toyota dominated with a 23% market share (1,608 units), followed by Holden with 11% (758) and Mazda with 8% (587).

Mercedes-Benz regained first place in the luxury-car segment with 2,095 units, ahead of BMW (1,952) and Audi (1,765).

SUVs again dominated the New Zealand market in 2015, accounting for 34% of the market with 45,376 sales.

About the Author(s)

Alan Harman

Correspondent, WardsAuto

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