January 2016 U.S. LV Sales Thread: 2016 U.S. Light-Vehicle Sales Off to Strong Start

(FINAL) 17.5 Million SAAR best January rate since 2006​.​

John Sousanis, Director, Information Content

February 2, 2016

3 Min Read
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January 2016 US LV SALES

Forecast vs Reported 


WardsAuto Forecast LV Sales

 1.13 million

Actual January LV Sales

 1.14 million

WardsAuto Forecast LV SAAR   

    17.3 million

Actual January US LV SAAR

   17.46 million

WardsAuto tracks light-vehicle (LV) deliveries throughout sales reporting day. Monthly year-over-year change represents the change in daily sales rate (DSR).  January  had 24 selling days this year compared with 26 in 2015, meaning DSR % change is higher than straight volume %change for year-over-year comparisons this month.

Related Table 

U.S. Light Vehicle Sales Summary table

Overview: U.S. automakers sold 1.14 million light vehicles in over 24 selling days in January, for a  47,590-unit daily sales rate (DSR) a 7.9% improvement in daily sales over same-month 2015. 

The finally tally equated to a 17.46 million-unit seasonally adjusted annual rate, the highest January SAAR since 2006. 

GM led all automakers, with over 200,000 deliveries and a 17.8% share of the market. Ford took the No.2 spot with a 14.8% share, followed by Toyota (14.1%) and FCA (13.5%). Nissan rounded out the Top 5 with a 9.3% share ahead of Honda (8.8%) and Hyundai-Kia (7.3%).

Among volume automakers, only Volkswagen experienced a DSR decline from same-month year-ago.

Today's sales report thread appears below. See related articles for additional details.

UPDATE 1:15 PM ET: Hyundai bested its year-ago volume with 45,011 deliveries and a 9.6% DSR gain in January. BMW's daily sales were up 4%, on 21,230 deliveries of its BMW- and Mini-brand vehicles. Daimler's DSR rose 9.7% on 26,977 LV sales.

Subaru improved on a great year-ago, upping its daily sales 9.1% while delivering 41,101 cars and light trucks in January.


UPDATE NOON ET: Toyota delivered 161,283 LVs in January, a 3.3% DSR gain over like-2015. 

UPDATE 11:04 AM ET: General Motors light-vehicle sales were directly in line with forecast at 203,745 units - an 8.8% DSR improvement over year-ago.

Honda deliveries, too, finished at WardsAuto's forecast levels. The Japanese automaker sold 100,497 LVs in January, up 6.5% on a daily basis. 

Nissan  exceeded expectations by a little more than 3%, with a 10% DSR gain resulting in 105,734 January LV sales.

Volkswagen brand, meanwhile, continues to slump, with a 7.5% decline in daily sales rate (and a 14.6% drop in total volume for the month).

10:OO AM ET: Early reporters offer somewhat mixed results, with Ford and Mazda falling slightly below WardsAuto's forecast, and FCA coming in well-ahead of projections.

Ford sold just under 168,600 light-vehicles in January, a 5% gain in DSR for the month, but 3% under year-ago's total volume (January had two additional selling days in 2015). FCA, meanwhile, delivered 154,000 LVs  a 15.8% DSR gain and a 6.8% volume improvement compared to year-ago.

Mazda sold 19,703 cars and light-trucks in January, up 5.3% on a daily basis, while Audi kicked off the year with an 11.2% DSR jump on 11,850 deliveries. 

About the Author(s)

John Sousanis

Director, Information Content, WardsAuto

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