February 2016 U.S. LV Sales Thread: LV Sales Continue Ahead of Year-Ago

(FINAL) 17.43 million U.S. LV SAAR was highest February rate since 2001.​

John Sousanis, Director, Information Content

March 1, 2016

4 Min Read
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February 2016 US LV SALES

Forecast vs Reported 


WardsAuto Forecast LV Sales

 1.34 million

Current projected LV Sales

 1.34 million

WardsAuto Forecast LV SAAR   

    17.50 million

Current projected LV SAAR

   17.43 million

WardsAuto tracks light-vehicle (LV) deliveries throughout sales reporting day. Monthly year-over-year change represents the change in daily sales rate (DSR).  February had 24 selling days this year and in 2015, meaning DSR % change will be equal to straight volume %change for year-over-year comparisons this month.

Related Table 

U.S. Light Vehicle Sales Summary table

Overview:  U.S. automakers sold 1,335,704 light vehicles in February, equating to a daily sales rate (24 days) of 55,654, a 6.7% improvement over same-month year-ago. The seasonally adjusted annual rate (SAAR) of LV sales for the month was 17.43 million units, the highest February SAAR since 2001. 

General Motors sales were down versus year-ago, as the top selling automaker ceded more than a point of market share to the rest of the industry, finishing with 17.1% of LV sales compared to 18.5% last year.

Ford vaulted in the opposite direction, with a 15.8% share compared to year-ago's 14%. Toyota followed with a 14.1% take, slightly higher than year-ago, while FCA finished in the No.4 spot with a 13.6% take, compared with year-ago's 13% share.

Nissan easily finished in the No.5 spot ahead of Honda, accounting for 9.8% of LV sales for the month.

Industry LV sales through the first two months of 2016 were 2.48 million, 3.2% over same-period 2015.

Today's sales report thread appears below. See related articles for additional details.

UPDATE 1:59 PM ET: Hyundai sales were up 1% over same-month year-ago, and YTS as well, on 53,009 February deliveries. Sister company Kia, meanwhile, reported 49,737 unit sales for the month, a 13% improvement that brings the automaker's YTD tally to just over 88,000 LVs, up 6.9% over like-2015.

BMW sold 25,337 BMW and Mini-brand vehicles in February, a 12.4% decline in daily sales. The German automaker is down 8.7% YTD. Chief rival Daimler's February sales were 0.5% off year-ago's mark, leaving the company just 0.4% ahead of year-ago YTD.

UPDATE 12:59 PM ET: Toyota sales were directly in line with WardsAuto expectations, finishing at just under 188,000 units. Toyota's daily sales rate (DSR) climbed 4.1% from same-month year-ago, brining YTD sales almost exactly in line with year-ago.

Subaru sales were up 1.6% in February, compared to the car company's 1.1% improvement over year-ago YTD through two months. 

UPDATE 11:58 AM ET: Honda daily sales were up nearly 13% over year-ago in February, on the strength of just under 119,000 deliveries. The automaker's YTD sales are up 5.7%.

Volkswagen brand sales, meanwhile, continue to decline. February sales were down 13.2% from like-2015, while the company's YTD sales are down 13.8%.

UPDATE 10:30 AM ET: GM sales came in just under forecast levels, falling 1.5% below year-ago on just under 228,000 LV sales.  GM's 431,570 YTD LV sales are 0.6% below year-ago.

Audi sales were up 2.3% in February, at 11,718 units, putting YTD sales 2.5% ahead of like-2015.

Mazda delivered 21,544 units in February, 16% its year-ago pace. The monthly result leaves Mazda sales trailing year-ago YTD by 10.2%.

UPDATE 9:45 AM ET: Ford LV sales for February were up a whopping 19.9% over an admittedly lackluster year-ago. The automaker delivered nearly 211,000 LVs in the month, bringing its two-month total to nearly 379,000 units - for an 8.3% year-over-year gain.

FCA outpaced WardsAuto's forecast by 3%, delivering over 181,000 light vehicles in February, an 11.3% increase in daily sales compared to year-ago. FCA sales for the first two months of 2016 are up 9.3% over year-ago YTD.

Nissan beat expectations slightly, as well, with 130,911 February LV deliveries - a 10.5% improvement over same-month year-ago, that leaves the Japanese automaker up 6.3% for the year so far.



About the Author(s)

John Sousanis

Director, Information Content, WardsAuto

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