The Slow Death of Channel Marketing: The Birth of VIN-Aware

Date: Wednesday, March 10, 2021
Time: 01:00 PM Central Standard Time
Duration: 1 hour

Today’s digital marketing model has pulled dealers further from the heart of their business - the inventory. The evolution of the internet has created an inventory marketing trap. Dealers have fallen into a cycle of arbitrary spending, and the lack of differentiation across an endless amount of channels has leveled the playing field.

The average dealer spends nearly 80% of their budget sending shopping traffic to only 20% of their inventory. The ability to effectively manage billions of ad impressions, fluctuating market trends, and the ever-growing shopper pool has grown beyond human capabilities.

The market is unmanageable. Are you VIN-aware?

Key takeaways you will get from this webinar:

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Speaker Information:

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Lance Schafer joined the team in April of 2015 and serves as the General Manager of Product and Technology for LotLinx. He helps lead and direct the Product and Technology team in the creation of valuable products for the Automotive Digital Marketing industry. Combining his Digital Marketing and software development expertise, Lance helped introduce machine learning to LotLinx’s massive ad network and co-developed a technology patent.   Lance, who is based out of our Canada office, came to LotLinx following a 20-year career managing investment opportunities in the technology and digital media spaces. Having an entrepreneurial spirit, Lance has been CEO and Co-Founder of many business ventures, including co-founding LemonFree.com – a comprehensive online automotive shopping and research marketplace. LemonFree.com went on to be acquired by LotLinx in 2015, thus bringing Lance to our team.

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Bill has over 25 years of Sales Leadership and Executive Management experience, successfully developing and growing businesses across multiple verticals and industries. His passion is coaching, and takes great pride in developing both people and organizations for long term success. He strongly believes the job of a great leader is to use every encounter as an opportunity to evaluate, coach, and build the self-confidence of their team. He has a strong commitment to ensuring that people understand and commit to personal and professional goals while creating habits and skills that guide them to success.