Subscribe to a WardsAuto newsletter today!
Get the latest automotive news delivered daily or weekly. With 5 newsletters to choose from, each curated by our Editors, you can decide what matters to you most.
The Secret to Customer Retention in Dealerships
Don't neglect your fixed operations in your dealership. Use this guide to put easy processes in place to retain more customers each month.
July 13, 2021
1 Min Read
“Dealers never really give up control,” Flores says.Istock/Getty Images
Make no mistake: customer retention is a full-time job.
customer_retention_whitepaper.png
The process of cultivating and maintaining loyal customers should be emphasized as highly as the sales process itself. There are many opportunities, between introduction and post-sale, to build a lasting relationship with a customer. So many of those opportunities involve Vehicle Personalization. From building rapport as you start at the trade, or inviting customers to relax between F&I, as well as offering a tune-up service six months later—accessories are integrated in all of it. This makes personalization the key to customer retention.
What You'll Learn:
What customers expect when buying from a dealership
How accessories bring in referrals and customers before that 6 month oil change offer
How to connect and organically pitch accessories to your customer
Sponsored by
Insignia-logo_2.png
You May Also Like
