Conference Series Focuses on ‘All Things Customer’

For 2020, Thought Leadership Summits says it has reinvented its annual Automotive CX Summit Series.

Steve Finlay, Contributing Editor

July 9, 2020

2 Min Read
customer experience
CX extends to shopping, buying and ownership.Getty Images

A series of virtual conferences put on by Thought Leadership Summits will center on charging up automotive customer experiences at the automaker, dealer and analytic levels.  

Event organizers say the sessions featuring industry players will leverage “all things customer.” That includes enhancing the shopping, buying and ownership experiences.

For 2020, TLS says it has reinvented its annual Automotive CX Summit Series as three live, interactive and virtual events with half-day agendas. They are:

  • CX Strategy & Retail Innovation Summit on Tuesday, July 26.

  • CX Data Analytics & AI Summit on Tuesday August 4.

In addition to taking in the content, attendees can participate in group and individual networking activities with speakers and each other.

Each event will include three livestreamed keynotes, two panel discussions with live Q&A, six or more breakouts, speed networking and live chats.

Featured presenters include Barry Ratzlaff, chief customer officer at Hyundai Motor America. He will share why and how the automaker is accelerating CX, from measuring customer feedback, to standardizing processes, to engaging dealers,

Bobby Watts, general manager of the FL-based Gettel Automotive Management Group, will discuss how CX with high empathetic value (including good manners) creates a point of differentiation that’s often underestimated in the value proposition.

Andrew Walser, CEO at Minneapolis-based Walser Automotive Group, will talk about cracking the code on the effective use of data analytics.

Also on the bill is Allen Levenson, head of sales, marketing and brand analytics at General Motors. He will discuss what GM has learned about the challenges of deciphering data from over 75% of the connected cars on the road today. The goal is to convert that data into actionable information, creating go-to market strategies that increase profitability and improve the customer experience.

Click here to obtain more information, see the full agendas and to register.  

About the Author(s)

Steve Finlay

Contributing Editor, WardsAuto

Steven Finlay is a former longtime editor for WardsAuto. He writes about a range of topics including automotive dealers and issues that impact their business.

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