Big Story: WardsAuto e-Dealer 100 Standouts Tell How They Do Digital

Best e-tailing practices include wedding high technology to old-time customer service, using compatible systems that talk to each other and calming down traditional salespeople.

Tom Beaman, Contributor

November 6, 2017

1 Min Read
Big Story: WardsAuto e-Dealer 100 Standouts Tell How They Do Digital

Internet sales success is a marriage of high technology and old-time customer service at the Phil Long Dealerships in Colorado.

The Reagor-Dykes Auto Group in Texas has “globalized” its e-commerce operation.

Taylor Chevrolet in Michigan has convinced traditional salespeople the Internet Department is their friend.

They do it differently but they do digital right, as evidenced by their inclusion on the WardsAuto e-Dealer 100. (And the big list is included at the end of this package.) 

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