U.S. Open Helps Cadillac Capture Most Auto-Ad Impressions
Cadillac retakes the top spot of most-seen auto ads on the back of the 2022 U.S. Open, according to iSpot.tv.
June 24, 2022
Cadillac retakes the top spot in iSpot.tv’s ranking of the most-seen auto ads with its ongoing “Lead The Charge” campaign, thanks in part to the 2022 U.S. Open Golf Championship.
The golf tournament delivered more than 60 million of the 219 million impressions the ad received for the week, for which Cadillac spent an estimated $539,000 to air. The NHL playoffs delivered another 14.7 million impressions, for an additional estimated national spend of just over $200,000.
According to iSpot’s Ace Metrix survey data, the “Charge” ad also scored the best with viewers. It had the best overall persuasion score of 6.9% above industry norms, as well as the best brand and product match of the group at 90% and 88%, respectively (meaning the percentage of viewers who remembered it was a Cadillac ad and about the Lyric model after viewing it).
Chevrolet’s “Work Remote,” meanwhile, slipped to second on the list, skipping golf and hockey to focus on baseball and news to deliver viewers.
Honda’s “Brand New Spark” fell from third to fifth on the weekly list. It was the only other auto ad to focus on the NHL playoffs for impressions.
Finally, Dodge’s “We Only Do Power” maintained its No. 4 position, while Jeep returned to the list with its “Jurassic World Dominion: Dinosaurs in Our World” cross-promotional spot.
(click on blue links for videos)
Impressions: 219,605,257
Interruption Rate: 2.60%
Attention Index: 100
Est. TV Spend: $1,603,306
Impressions: 192,927,419
Interruption Rate: 2.35%
Attention Index: 100
Est. TV Spend: $1,130,845
Jeep: Jurassic World Dominion: Dinosaurs in Our World
Impressions: 189,137,756
Interruption Rate: 2.83%
Attention Index: 97
Est. TV Spend: $1,381,138
Impressions: 171,104,917
Interruption Rate: 2.11%
Attention Index: 97
Est. TV Spend: $914,318
Impressions: 164,471,628
Interruption Rate: 3.16%
Attention Index: 84
Est. TV Spend: $1,484,617
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
*Ace Metrix auto industry norms data measured over the last 90 days.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
About the Author
You May Also Like