BMW's Exploding, Expanding Color Palette

One might wonder about the bold interior and exterior color choices for a number of BMW's newest high-performance machines. Sure, you can still get a black interior. But aren't these color combinations fun?

Tom Murphy, Managing Editor

November 24, 2021

17 Slides


BMW hosted journalists recently for its Fall Test Fest -- a chance to drive the latest offerings from BMW and Mini at a private track in Thermal, CA.

Indeed, Bavaria has big plans for battery-electric cars, such as the soon-to-arrive iX CUV and i4 sedan. But internal-combustion engines remain relevant for the majority of U.S. buyers today and the automaker, as always, is in a race with Mercedes-Benz for the luxury sales crown.

Through October, BMW held a slight edge over Mercedes, with 292,093 vehicles sold in the U.S., up 26.4% over like-2020, according to Wards Intelligence data.

Among new models driven at Test Fest were the all-new '22 BMW 230i compact coupe and significantly updated '22 Mini Cooper S convertible, and high-speed track time was enjoyed in the still-fresh (and thoroughly engaging) M3 sedan and M4 coupe.

But something stood out as dozens of new BMWs were parked alongside the track in a long line, ready to be test driven: colors were spectacularly vibrant, both inside and out.

Not everyone wants neon yellow sheet metal with bright blue seats or a brilliant matte-finish green exterior with a lava interior, but BMW is doing its best to satisfy those who do.



About the Author(s)

Tom Murphy

Managing Editor, Informa/WardsAuto

Tom Murphy test drives cars throughout the year and focuses on powertrain and interior technology. He leads selection of the Wards 10 Best Engines, Wards 10 Best Interiors and Wards 10 Best UX competitions. Tom grills year-round, never leaves home without a guitar pick and aspires to own a Jaguar E-Type someday.

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