“Acura as a brand for the past few years has fallen off people’s radar screens,” Honda’s U.S. marketing chief says. “People aren’t even thinking about us, so our mission No.1 is to...
The auto maker’s plan to increase deliveries to as much as 320,000 this year and refrain from opening many new sales outlets should boost dealer profitability and allow for added investment in service...
The auto maker prefers to remain “technology agnostic” and focus on overall fuel economy, as hybrids have not proved to be a hit with consumers, its top U.S. executive says.
The Japanese auto maker, which has been retailing the Leaf since December 2010, foresees the EV’s battery pack being able to store power from the electrical grid when there is low demand and feed electricity...
The Japanese auto maker’s new RWD model, co-developed with Toyota, is light, fast and fun. But can it break the dreaded sports-car curse and stick around?
By using lighter, stronger steels and more thoughtful frame-rail shapes, the new CUV’s structure is expected to disperse crash loads better than previous Mazdas.