Dealers need to advertise by leveraging search engines, social media, online video platforms and streaming audio spaces – platforms that weren’t considered five or 10 years ago.
Advertising must go beyond just the promise of electric vehicles and the technology itself. It’s time the industry provides more education in the broader EV experience – in driving, owning, maintaining, and especially...
Dealers who work with their digital advertising partners on proactive end-of-year and holiday advertising strategies are likely to see better sales activity in November and December if they choose the right digital...
With digital resources available to local dealers, they should begin to leverage Super Bowl advertising opportunities like never before, helping new customers connect, engage and transact with them on a more...
Simply put, the data suggests dealers who continued to spend on ad strategies despite lack of vehicle inventory grew their market share, and those who cut their ad spending lost sales.
The COVID-19 pandemic of 2020 and ensuing inventory challenges in 2021 have turned dealer advertising on its head. Today, auto dealers around the country are leveraging advertising to attract cars and trucks, in...
Regardless of a second shutdown, demand for cars isn’t expected to plummet the way it did back in spring. Furthermore, Americans’ falling appetite for airline travel and limited public transportation means people will...
Savvy dealers have been leveraging technology, social channels and new thinking to circumvent traditional auction houses and the higher-priced inventory that comes with them.