Webinar Giveaway: One Viewer Will Win a $50 Amazon Gift Card!
Wednesday, November 20th, 2019 | 2PM ET
You may think you know why a buyer chooses an SUV over a sedan, but do you really understand the person behind the purchase? Ali Chapman breaks down the trends from the new CarGurus 2019 Buyer Insights Report that show how Millennials are upending some long-standing industry standards. Topics include:
- How luxury car buyers are changing
- Millennials' impact on pickup truck sales
- What buyers switching to SUVs and CUVs need to know before they buy
Join us for these answers and more from our latest round of consumer research.
Customer Insights Analyst
Ali Chapman, a Customer Insights Analyst at CarGurus, is a passionate market researcher dedicated to answering questions like:
-How do car buyers navigate the decision-making process?
-What information do they need to hear to get closer to ‘yes’?
-What do they think of emerging trends, like autonomous vehicles or buying a car online?
At CarGurus, user insights help us build a top-notch site experience that attracts 37M users each month. Before joining CarGurus, Ali worked for Kantar and Forrester Research studying the ways in which technology influences how shoppers determine what and where to buy. She holds a B.S in Marketing from Providence College.