Toyota Dominates Most Engaging Auto Ads Chart

A goofy Scion ad squeezes in at No.2 between two Toyota spots touting 0% financing.

WardsAuto Staff

March 17, 2016

2 Min Read
Zeroes add up for ads touting Toyota nointerest financing deal
Zeroes add up for ads touting Toyota no-interest financing deal.

Three Toyota “1 for Everyone Sales Event” commercials dominate the weekly Most Engaging Auto Ads ranking, powered for WardsAuto by

In first place is a fast-paced spot that drives home the availability of 0% financing during Toyota’s big sale, while 0% financing also closes out the spot at No.3 and a Spanish-language version is No.4.

A heavily broadcast Mazda commercial, “The Proposal: Driving Matters” – now up to 2,565 cumulative national airings – slips from third place on last week’s list to fifth place this time, while a goofy Scion ad starring a “car dealership tube man” appears at No.2.

Of note: Subaru’s highly popular “Dog Tested” ads, which repeatedly have appeared on our recent rankings, slip out of the top five this week. tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.

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1. Toyota 1 for Everyone Sales Event TV Spot, 'Posse: 2016 RAV4'

16.54% Digital Share of Voice, 110 Earned Online Views

2. Scion iA TV Spot, 'Recently Liberated Car Dealership Tube Man'

10.80% Digital Share of Voice, 218k Earned Online Views

3. Toyota 1 for Everyone Sales Event TV Commercial, 'Sound System: 2016 Corolla'

7.76% Digital Share of Voice, 107 Earned Online Views

4. Toyota Evento de Ventas Para Todos TV Commercial, 'Carro azul' [Spanish]

8.65% Digital Share of Voice, 171 Earned Online Views

5. 2016 Mazda CX-5 TV Spot, 'The Proposal: Driving Matters'

7.22% Digital Share of Voice, 183k Earned Online Views

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