Automakers: Page
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VW Again Delays U.S. Plant Restart
Chattanooga would have been one of the first U.S. auto plants shut down by COVID-19 to resume vehicle production. Some Detroit Three facilities have been producing equipment such as ventilators and personal protective equipment to assist in the crisis.
By Joseph Szczesny • May 1, 2020 -
Courtesy of WardsAuto
Ford Outlines Plans for Reopening North American Plants
Many procedures to safeguard worker health in the midst of the COVID-19 pandemic already are in place in China, where Ford has operated on a substantially normal schedule since late February, says Gary Johnson, chief manufacturing and labor affairs officer.
By Jim Irwin • May 1, 2020 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Most-Seen Auto Ads Have Coronavirus Subtext
Fiat Chrysler’s leading ad for the week of April 20 declares that “together, we can do this – because we are all one.”
By Jim Irwin • April 29, 2020 -
Courtesy of WardsAuto
VW Targets May 3 for Chattanooga Reopening
New health and safety procedures at Chattanooga include providing new personal protective equipment, ceasing shuttle transportation and replacing cafeteria meals with packed lunches.
By Jim Irwin • April 24, 2020 -
Courtesy of WardsAuto
Fiat Chrysler Leads Most-Seen Auto Ads Chart
Each of the top five ads for the week of April 13 is coronavirus-aware, led by a commercial proclaiming “we are all one.”
By Jim Irwin • April 23, 2020 -
Courtesy of WardsAuto
Russia Eyeing New Automaker, Consumer Incentives
The incentives would be targeted at global manufacturers operating in Russia but considering scaling back their international presence because of quarantines and other anti-COVID-19 measures in their home markets.
By Eugene Gerden • April 22, 2020 -
Courtesy of WardsAuto
Consumer Confidence in Future Auto Technology Decreases
“Frankly, we’re concerned for automakers,” says J.D. Power’s Kristin Kolodge.
April 21, 2020 -
Courtesy of WardsAuto
Volvo Resumes Production at Main Swedish Plant
The company plans to open its U.S. plant in Greer, SC, on May 11.
By Jim Irwin • April 21, 2020 -
Courtesy of WardsAuto
VW Reopening Plants; Nissan, Honda, Bentley Extend Shutdowns
VW’s complex in Chattanooga, TN, has been shuttered since March 21 and remains closed indefinitely. There is no plan yet to restart production in Chattanooga.
By Jim Irwin • April 17, 2020 -
Courtesy of WardsAuto
EQ S Spearheads Mercedes’ ‘Electric First’ Strategy
The upmarket liftback limousine will become the German automaker's eighth electric-powered EQ model.
By Greg Kable • April 16, 2020 -
Courtesy of WardsAuto
Volkswagen Launching Redesigned Logo
The automaker describes the re-imagined “VW” as a “minimalist take on the classic logo” that is simpler than the one it replaces.
By Jim Irwin • April 14, 2020 -
Courtesy of WardsAuto
SEAT Pivots From Making Cars to Ventilators
The Spanish automaker has transformed one of its assembly lines to manufacture ventilators, a crucial resource in the fight against the pandemic.
By Jorge Palacios • April 9, 2020 -
Courtesy of WardsAuto
Hyundai, FCA, Toyota Roll COVID-Aware Ads
The No.1 ad for the week of March 30 is a coronavirus-aware spot that promotes Hyundai Assurance, a program that will cover payments for up to six months if a buyer loses their job this year due to COVID-19.
By Jim Irwin • April 8, 2020 -
Courtesy of WardsAuto
FCA, Honda Plant Closings to Extend Into May
Honda will extend the production suspension previously announced for all its automobile, engine and transmission plants in the U.S. and Canada through May 1. FCA says it plans to resume production in its plants in the U.S. and Canada on May 4.
By Joseph Szczesny • April 7, 2020 -
Courtesy of WardsAuto
COVID-19 Forces Extensions of Plant Closings
Honda extends the suspension of production at all its automobile, engine and transmission plants in the U.S. and Canada through April 10. The shutdown began March 23.
By Jim Irwin • April 6, 2020 -
Courtesy of WardsAuto
Genesis G80 Seeks to Plant Flag in Luxury Segment
The completely redesigned ’21 Genesis G80 joins the updated G90 flagship sedan and new GV80 midsize SUV as the automaker moves quickly to gain momentum in a competitive market.
By Christian Wardlaw • April 6, 2020 -
Courtesy of WardsAuto
Chevrolet Returning to Low-Cost Segment of Russian Market
Plans to sell Chevrolet-branded vehicles in Russia come after General Motors stopped selling cars in the country in 2014 and ceased manufacturing operations there the following year.
By Eugene Gerden • April 6, 2020 -
Courtesy of WardsAuto
Ford Designers Turn Talents to Kid Stuff
The first version of the book has downloadable coloring, connect-the-dots and maze pages featuring the Mustang, as well as pages with a word search and trivia from the Ford archives.
By Jim Irwin • April 3, 2020 -
Courtesy of WardsAuto
Son Brings Dad’s Vintage VW Back From Limbo
The car’s past owner had used it as a farm vehicle to round up cattle, leaving both doors and the nose of the car damaged. The engine’s cylinder heads had been severely damaged after a mouse nest caught fire.
By Jim Irwin • April 3, 2020 -
Courtesy of WardsAuto
GM Details Ventilator Production Plans
The Indiana plant will manufacture 10,000 or more ventilators per month after mass production begins in mid-April, GM says. Demand for ventilators, which help COVID-19 patients breathe, is vastly outstripping supplies as the pandemic spreads.
By Jim Irwin • April 2, 2020 -
Courtesy of WardsAuto
Nissan, VW Extend Plant Closings
Some automakers operating in the U.S., including the Detroit Three, have backed down from setting firm dates for reopening their plants.
By Jim Irwin • April 2, 2020 -
Courtesy of WardsAuto
Coronavirus-Themed Spots Among Most-Seen Auto Ads
Lincoln takes first place once again for the week of March 23, not for the Aviator commercial featuring a solitary Matthew McConaughey but with new creative emphasizing the power of sanctuary right now.
By Jim Irwin • April 2, 2020 -
Courtesy of WardsAuto
Ford Delays Production Restart
The automaker has postponed plans to restart production April 6 at its Hermosillo, Mexico, assembly plant and April 14 at several key U.S. facilities, including key pickup assembly plants in Dearborn, MI, and Louisville, KY.
By Jim Irwin • March 31, 2020 -
Courtesy of WardsAuto
Ford, GE Healthcare Mobilizing to Make Ventilators
Ford will provide its manufacturing capabilities to quickly scale production, and GE Healthcare will provide clinical expertise and will license the ventilator design from Airon – a small, privately held company specializing in high-tech pneumatic life-support products.
By Joseph Szczesny • March 31, 2020 -
Courtesy of WardsAuto
2021 BMW 330e PHEV Adds Range, Performance, Sophistication
The automaker claims the 330e plug-in hybrid will accelerate to 60 mph in 5.6 seconds, while the 330e xDrive requires 5.7 seconds. BMW Xtra Boost adds 40 hp for up to 10 seconds.
By Christian Wardlaw • March 31, 2020
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