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Oct 06, 2020
Like any tool, a dealership CRM is only as effective as the user behind it. Every dealership is different, but there are several CRM utilization red flags that can indicate it might be time for a CRM adjustment.
Higher incentives in April were seen despite dealers having a much more favorable mix of strong-selling trucks on their lots vs. a year ago.
Wards Intelligence still is expecting demand to decline in the second half of 2018 from January-June.
Except for CUVs, cracks started developing in Q1 in several truck segments, especially in the big-truck sectors.
Most year-over-year increases in both the first and second quarters are due to added capacity and new products from smaller...
Manufacturers anticipating increases mostly are those that have added capacity and new products to their North American...
A danger could be that if sales begin to taper off in the second quarter, over-optimism about underlying demand could lead to production overbuilds as happened in first-half 2017.
Trucks surged to 69% of the market in December, lifting total sales for 2017 to 11.06 million units, or nearly two-thirds of total demand.
If the redesigned Accord replicates the success of the new Camry, the midsize-car group just might become a 2-vehicle segment.
