Subaru Ascends to Top of Most-Seen Auto Ads Chart

In its first-place ad for the week of Aug. 12, Subaru reminds us there’s a big and beautiful world out there – and with three rows of seating, the Ascent can help families see it.

Jim Irwin, Associate Editor

August 21, 2019

2 Min Read
Subaru Ascent most-watched 8-20-19
Subaru spot posts best iSpot Attention Index among auto ads.

A spot for Subaru’s Ascent CUV tops iSpot.tv’s ranking of the most-viewed automotive commercials – the ads that have racked up the highest number of impressions across national broadcast and cable TV airings.

In its first-place ad for the week of Aug. 12, Subaru reminds us that while it’s easy for each of us to shrink into our own little universe, there’s a big and beautiful world out there – and with three rows of seating, the Ascent can help families see it.

This ad has the best iSpot Attention Index (141) in the ranking, getting 41% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

At No.2, Toyota spokespeople harmonize in a duet explaining that during the National Clearance Event, special leasing deals are available for the ’19 RAV4 LE.

The six-function MultiPro Tailgate of the ’19 GMC Sierra makes jaws drop in the third-place spot, while Hyundai’s No. 4 commercial promotes special deals on the ’19 Kona during its Epic Summer Clearance.

Another summer sale rounds out the ranking, this time from Kia. Right now, zero-percent financing is available on multiple ’19 models, which all come with a 10-year, 100,000-mile (161,000-km) warranty.

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1. Subaru: A Lot to Love Event: Your Own World 

Impressions: 236,262,090 

Attention Score: 94.16 

Attention Index: 141 

Est. TV Spend: $4,532,137

 

2. Toyota: Duet 

Impressions: 211,015,373 

Attention Score: 92.18 

Attention Index: 121 

Est. TV Spend: $3,000,953

 

3. GMC: Jaw Drop 

Impressions: 183,566,380 

Attention Score: 83.46 

Attention Index: 60 

Est. TV Spend: $2,304,717

 

4. Hyundai: Water Fight 

Impressions: 175,996,111 

Attention Score: 87.92 

Attention Index: 82 

Est. TV Spend: $2,791,999

 

5. Kia: Time to Make Room

Impressions: 145,879,449 

Attention Score: 93.31 

Attention Index: 132 

Est. TV Spend: $3,727,087

 

Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.

 

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.


 

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