Internet Leads Now Going Up for Bids

The Leads Network is an innovative new bid-based program for auto retailers.

Calling it the world's largest online leads exchange, LeadPoint, developed the new system for DealerTrack.

The program gives dealers the ability to bid on pre-qualified auto leads and allows them to do so based on type of lead, customer location, as well as vehicle make, model and trim level.

A company spokesman says the exchange gives dealers more choice and control over the leads they purchase, while maximizing profits for lead sellers.

“This is a huge advance in the automotive industry,“ says the spokesman. “(It) will bring a new level of efficiency and profit to users of the service, creating the world's ultimate trading platform.“