For a second consecutive week, a Lincoln ad is iSpot.tv’s most-viewed automotive commercial, collecting the highest number of impressions across national broadcast and cable TV airings.
In its first-place commercial for the week of June 8, Lincoln promotes virtual vehicle tours and remote purchasing in the interest of “making your life a bit more effortless.” The automaker is also offering to make up to three payments on the purchase or lease of an eligible model for qualified customers.
Lexus takes both the second- and third-place positions in the ranking. The No.2 spot says, “The difference between excellence and mastery is all the difference in the world,” and Lexus declares its ES series is the product of mastery. The brand’s third-place ad, meanwhile, invites customers to “experience amazing” with its NX crossover.
Fourth place goes to a Land Rover spot that’s been on and off the chart for weeks. In it, the ’20 Range Rover Sport completes famous driving challenges such as the Pikes Peak summit in Colorado, the Empty Quarter on the Arabian Peninsula, the Inferno in Switzerland and China’s Dragon Challenge. This spot has the best iSpot Attention Score in the ranking (94.04) and received 26% fewer interruptions than the average auto ad.
Rounding out the ranking is Subaru with a commercial touting its numerous accolades for longevity, best overall value and safety – making it easy, the announcer says, to love a Subaru.
(click on blue links for videos)
1. Lincoln Motor Company: What We Do Best: Virtual Vehicle Touring
Impressions: 290,481,606
Attention Score: 91.32
Est. TV Spend: $3,259,608
Impressions: 283,994,891
Attention Score: 90.76
Est. TV Spend: $1,869,915
3. Lexus: Beautiful and Brilliant
Impressions: 252,576,648
Attention Score: 91.29
Est. TV Spend: $1,825,764
4. Land Rover: Proven Performance
Impressions: 201,376,363
Attention Score: 94.04
Est. TV Spend: $1,602,050
Impressions: 170,175,250
Attention Score: 75.81
Est. TV Spend: $2,607,256
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
