Nissan closes out the holiday season atop iSpot.tv’s ranking of the most-viewed automotive commercials – the ads with the highest number of impressions across national broadcast and cable TV airings.
The automaker’s first-place spot for the week of Dec. 31 promotes deals on its ’18 Altima, Rogue and Titan models. It slightly edged out the others to take first place, racking up more than 190 million impressions.
Chevrolet continues its theme of using “real people (not actors)” in its second-place spot highlighting the importance of dependability. Real Ford, Honda and Toyota owners gather as a spokesman reveals that, based on a recent nationwide survey, Chevy is more reliable than other brands.
The No.3 commercial from Ford shows a fleet of trucks towing everything from boats to houses on the highway while “East Bound and Down” by Jerry Reed plays, evoking a country-and-western feel.
The latest additions to the Lexus family include the UX and UXF Sport models, and in the fourth-place ad they’re shown zooming through a glimmering cityscape complete with bright lights and misty streets.
Ford is back at fifth place with a spot introducing the ’19 Edge, which has Co-Pilot360 technology that assists drivers with everything from backing out of a tight parking space to changing lanes. This ad has the best iSpot Attention Index (159) in the ranking, getting 59% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from more than 8 million smart TVs.
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1. Nissan: Year-End Event: Final Days
Impressions: 190,427,095
Attention Score: 76.97
Attention Index: 59
Est. TV Spend: $264,268
2. Chevrolet: When It Comes to Reliability, Chevy’s Got Big News
Impressions: 186,830,051
Attention Score: 82.37
Attention Index: 77
Est. TV Spend: $9,816,173
Impressions: 177,317,642
Attention Score: 90.73
Attention Index: 132
Est. TV Spend: $3,837,234
Impressions: 174,079,809
Attention Score: 83.02
Attention Index: 80
Est. TV Spend: $3,985,139
5. Ford: Co-Pilot360 Technology
Impressions: 170,019,537
Attention Score: 94.43
Attention Index: 159
Est. TV Spend: $4,226,557
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
