The only thing for certain going forward is constant change and unpredictability. Jim Press has been navigating the industry for OEMs and dealers since Lee Iacocca was calling the shots at Ford and Lyndon Johnson was in the White House. Today, he is still fascinated by the industry and advising automakers, dealer groups and emerging-technology companies.

Press has an extended chat with WardsAuto Senior Editor David Kiley about surviving and thriving amidst unprecedented disruption.