Aston Martin joins a raft of automakers issuing profit warnings, cutting financial forecasts or booking millions of dollars of losses, citing U.S. tariffs on automobiles for the woes.
The British luxury sports-car maker announces it is lowering its full-year forecast, adjusting expected profits from positive territory to just breaking even.
Also this week, Mercedes-Benz and Porsche blame the tariffs for hundreds of millions of dollars in losses, while Lamborghini links a slip in operating profits to adverse currency movements. However, Toyota is one bright spot reporting record first-half vehicle sales.
Aston Martin’s CEO Adrian Hallmark pulls no punches in blaming U.S. President Donald Trump’s tariffs on imported foreign-made cars for his revision of the company’s economic performance for 2025.
“The evolving and disruptive U.S. tariff situation was unhelpful to our operations in Q2,” he says in a news release, despite the U.K. agreeing to a reduced import tariff for its vehicles of 10%.
Responding to the agreed 100,000-vehicle limit on U.K. auto imports into the U.S., Hallmark adds, “We continue to actively engage the U.K. government to urge them to improve the quota mechanism to ensure fair access for the whole U.K. car industry.”
Mercedes-Benz cuts its 2025 car business profit margin for the second time this year to between 4% and 6%, including a nearly $420 million impact from tariffs.
Despite the European Union’s new draft trade agreement with the U.S. reducing tariffs on its vehicles from 25% to 15%, Mercedes more than halved its operating income for 2025 to
€1.99 billion ($2.30 billion).
Similarly, Porsche now cuts its full-year profitability forecast while reporting a €400 million ($462 million) hit from U.S. tariffs in the first half.
The automaker is spending money on restricting its business in response to sales challenges amid the price wars raging in China as well as the slowdown in consumer uptake of its battery-electric vehicles.
Data recently released showed Porsche's operating profit collapsed 91% year-on-year in the second quarter, to €154 million ($179 million).
In the first half, the company booked special expenses for its restructuring of about €200 million ($233 million) and around €500 million ($583 million) for battery activities.
Lamborghini announces operating income fell slightly in the first half of 2025 despite delivering record numbers of vehicles to customers.
This time the company blames adverse currency movements for a drop in operating income to €431 million ($497 million) compared to €458 million ($528 million) for the same period in 2024.
Conversely, Toyota reports record-breaking global output and sales for the first half of 2025 with strong demand in North America, Japan and China.
It says global sales for January-June grew 5.5% year-on-year to more than 5.1 million vehicles, with hybrid powertrain vehicles making up 43% of worldwide sales.
Toyota’s global vehicle production rose 5.8% year-on-year to 4.9 million vehicles over the first six months of the year.
