Lexus leans hard into its Golden Opportunity Sales Event, with three different promotional commercials that made iSpot’s ranking of the most-seen luxury auto TV ads for June 30 through July 6. The automaker also has a fourth spot on the ranking, although it doesn’t highlight the sale. That being said, a Genesis ad dominates for overall reach – even surpassing the combined total of national TV ad impressions from all four Lexus ads.
The first-place spot for the Genesis GV70 racked up 143.3 million national TV ad impressions, over 14% of which came from airings during the 2025 Wimbledon Championships. A variety of other programming delivered additional reach: Bitchin’ Rides accounted for 4.1% of the total impressions, followed by American Ninja Warrior (3.5%) and High Potential (2.9%).
Lexus owns the remaining spots on the chart. The three focused on the Golden Opportunity Sales Event all prioritized the 2025 Tour de France to reach audiences, while the fourth Lexus spot (which takes fifth place in the ranking) leaned into programming on a few cable channels.
The No.2 Lexus ad received 34.2 million national TV ad impressions, with reach led by the 2025 Tour de France (9.8% of total impressions), Family Guy (7.1%) and SportsCenter (6.7%). Top networks by impressions included FX (12.9%), FXX (10.1%) and NBC (9.8%).
The third-place Lexus spot features four Dalmatians piling into a vehicle and enjoying the 3-row seating. The use of dogs resonated with viewers: According to iSpot’s Creative Assessment, 24% of survey respondents said the characters were the “single best thing” about the ad. This commercial also performed notably well for attention, likeability, watchability and desire, scoring in the 100th percentile each. Of the spot’s total 32.1 million national TV ad impressions, 10% came from airings during the Tour de France, followed by Family Guy (8.7%) and SportsCenter (7.8%).
Lexus’s No.4 ad employed a similar programming strategy, with 8.3% of its total 29.6 million national TV ad impressions generated by the Tour de France, while Family Guy delivered 8.1% of ad impressions and SportsCenter accounted for 6.8%.
The fifth-place Lexus commercial (24.9 million national TV ad impressions) took a different route: Over half of the total impressions came from airings on BET, with another 21.2% from TV One and 16% from Oprah Winfrey Network. Across all networks, top programming included Tyler Perry’s House of Payne (9.3%) and the movies Lethal Weapon 3 (6.4%) and Tyler Perry’s Madea’s Family Reunion (6%).
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Impressions: 143,349,295
Interruption Rate: 2.06%
Attention Index: 93
Est. National TV Ad Spend: $1,088,157
Impressions: 34,188,524
Interruption Rate: 2.29%
Attention Index: 105
Est. National TV Ad Spend: $304,148
3. Lexus: Dogs
Impressions: 32,093,269
Interruption Rate: 2.04%
Attention Index: 112
Est. National TV Ad Spend: $256,150
4. Lexus: Shade
Impressions: 29,600,197
Interruption Rate: 2.52%
Attention Index: 105
Est. National TV Ad Spend: $223,592
5. Lexus: Reaching a Higher Standard
Impressions: 24,864,983
Interruption Rate: 3.23%
Attention Index: 119
Est. National TV Ad Spend: $153,893
Data provided by iSpot, The New Standard for TV Ad Measurement.
Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Interruption Rate - The percentage of devices that were present at the beginning of the ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. The Interruption Rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of the ad’s interruption rate against its specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means the ad is performing as expected.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
