For the third week in a row, Genesis leads iSpot’s ranking of the most-seen auto ads. The vivid, artistic commercial racked up 140.5 million national TV ad impressions across April 14-20. CBS generated 22% of the spot’s total reach, led by programs including Matlock (11.7% of total impressions), Ghosts (5.2%) and Watson (4.9%). According to iSpot’s Creative Assessment, this spot performed above recent automotive norms for attention, likeability and watchability, with 46% of surveyed viewers considering the visual scenes to be the “single best thing” about the ad.
The No.2 commercial from Hyundai reassures consumers that all vehicle prices will remain the same, with no increase to MSRP. Of the spot’s total 104.8 million national TV ad impressions, 66% came from primetime airings. Across all dayparts, reach came from a variety of genres: NBA games delivered 9% of total impressions, closely followed by Chicago P.D. (8.9%), while America's Funniest Home Videos generated 7.2%. This commercial had an 87% brand match (the percentage of survey respondents who remembered it was a Hyundai ad after watching it), above the recent automaker norm of 80%.
Subaru owns the third- and fourth-place spots, which had a combined 175.7 million national TV ad impressions. In the No.3 spot (88.9 million impressions), the automaker gives a nod to what many parents have experienced: Their young children insisting on hearing the same song over and over — but Subaru does it with an adorable family of dogs. This led to 38% of survey respondents saying the characters were the “single best thing” about the ad, with “cute” as the top viewer emotion/reaction. Top programs by reach included Chicago Fire (7.5% of total impressions), Today (6.7%) and Matlock (5.8%).
The No.4 commercial highlights how Consumer Reports has named Subaru their 2025 Most Reliable and Best Overall Automotive Brand. Today and NCIS were neck and neck for reach, accounting for a respective 6.5% and 6.2% of the spot’s total 86.8 million national TV ad impressions, followed by Chicago Med (5.8%) and American Idol (4.9%).
Infiniti rounds out the ranking with a promotion for its Once in a Springtime Event that received 79.7 million national TV ad impressions. Sports-related programming led for reach, with Center Court Live and First Take each generating 4.9% of total impressions, followed by Get Up (4.8%). ESPN was the top network, delivering 13.1% of total impressions, with another 9.7% coming from HGTV and 7.5% from Food Network.
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Impressions: 140,483,193
Interruption Rate: 2.35%
Attention Index: 106
Est. National TV Ad Spend: $1,542,198
2. Hyundai: The Hyundai Way: Customer Assurance
Impressions: 104,827,955
Interruption Rate: 3.04%
Attention Index: 103
Est. National TV Ad Spend: $1,495,999
3. Subaru: Dog Tested: On Repeat
Impressions: 88,892,512
Interruption Rate: 3.09%
Attention Index: 108
Est. National TV Ad Spend: $1,012,922
4. Subaru: Consumer Reports 2025 Most Reliable Automotive Brand
Impressions: 86,845,359
Interruption Rate: 2.85%
Attention Index: 105
Est. National TV Ad Spend: $936,358
5. Infiniti: Cleared for Takeoff
Impressions: 79,699,540
Interruption Rate: 1.84%
Attention Index: 90
Est. National TV Ad Spend: $375,508
Data provided by iSpot, The New Standard for TV Ad Measurement.
Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Interruption Rate - The percentage of devices that were present at the beginning of the ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. The Interruption Rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of the ad’s interruption rate against its specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means the ad is performing as expected.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
