Despite tariffs and other uncertainties in the market, many automakers reported sales growth in the U.S. in 2025, including Ford Motor Co., General Motors, Toyota and Hyundai.
As we begin the new year, WardsAuto compiled a year-end recap of vehicle sales for the major automakers. Here’s are some of the highlights, including some of the top-selling models in the U.S. in 2025.
Ford Motor Co.
Ford posted its best annual sales performance since 2019, reaching just over 2.2 million vehicles in 2025. F-Series trucks were among the automaker’s best selling models, with combined sales of 828,832 units, an 8.3% year over year increase.
The F-series was followed by the Explorer SUV, with sales of 222,706 units, up 14.7% YoY. The Bronco SUV also was another big seller for Ford, with sales reaching an all-time-high of 146,007 units, a 33.7% YoY increase. The Ford Maverick pickup also had a record-breaking year with sales of 155,051 units. The Maverick was the best selling mid-size hybrid pickup in the U.S. last year, according to Ford.
“This past year proved that Ford has the right product and powertrain offering for the lives of our customers,” said Andrew Frick, president, Ford Blue and Model e, in a statement. “We’re growing share and beating the trend because we offer a great range of products, from accessible entry-level models to high-performance off-roaders.”
The automaker will report its full financial earnings for 2025 on Feb. 10.
General Motors
General Motors also reported strong sales in the U.S. in 2025. The automaker’s full-year sales were up 6% to 2.85 million vehicles, accounting for a 17% market share in the U.S. GM reported sales growth across most of its vehicle brands. Luxury brand Cadillac sales were the best in a decade, according to GM, while Chevrolet’s lineup of SUVs had their best sales numbers in company history.
Sales of smaller crossovers were also the best ever for GM in 2025, up 12% to 1.28 million units. Among the highlights in the crossover segment were sales of the Chevrolet Equinox, which were up 32% in 2025 to 207,730 units.
Sales of GM’s full-size SUVs and pickups were also strong last year. Combined GMC and Chevrolet pickups sales reached 940,000 units, a 7% YoY increase. It was the best combined sales of full-size pickups for GM in 20 years.
Sales of full size GM SUVs were equally robust. The Chevrolet Tahoe and GMC Yukon report best full-year sales since 2007, while GM’s long-running Chevrolet Suburban achieves its best sales year since 2018 with sales of 44,398 units. Tahoe sales for the full-year reached 105,147 units, a 8.6% YoY increase. Sales of the GMC Yukon reached 87,312 units, a YoY increase of 6.6%.
GM’s EV sales did not fare as well. Sales of the Blazer EV were down 77% in Q4, with full year sales falling 2.1% in 2025 to 23,115 units.
Despite market uncertainties going into the new year around tariffs, GM expects that its sales pace from last year will carry into 2026.
“Demand for our brands and products is strong at every price point, and we are well‑positioned to build on this momentum in the year ahead,” said Duncan Aldred, GM senior VP and president of North America in a statement.
GM will release its Q4 and full-year 2025 financial results on Tuesday, Jan. 27.
Stellantis
Stellantis’ vehicle sales slipped in 2025 due to several underperforming models. For the full calendar year, the company reported sales of 1,260,344 vehicles, a YoY decrease of 3%.
One bright spot for Stellantis was its Jeep brand. Jeep Gladiator sales were up 35% in 2025 to 56,790 vehicles. Wrangler sales also increased 11% to 167,322 units. Overall, total Jeep brand sales were up 1% YoY to 593,410 vehicles. But sales of the full-size Grand Wagoneer SUV fell by 57% to 5,133 units.
The full-size Dodge Durango SUV also sold well, achieving its best total sales year since 2005 with a 37% YoY jump to 81,168 units. But total Dodge brand sales fell 28% last year, driven by a 94% decline for the Charger and a 93% YoY decline for the Challenger.
“There is still work to do, but we made progress this year with a diversified powertrain lineup, highlighted by the return of the HEMI to the Ram 1500, the all-new Jeep Cherokee hybrid and the all-electric Jeep Recon,” said Jeff Kommor, head of Stellantis’ U.S. retail sales, in a statement. “We ended 2025 on a high note and will keep that momentum in 2026 with five new models entering the showrooms.”
In October, Stellantis announced a planned $13 billion investment in the U.S. over the next four years, which will expand its production capacity by 50% with five new vehicles being launched. It’s the automaker’s largest single manufacturing investment in company history.
Stellantis will announce its full-year 2025 financial results on Feb. 26.
Toyota Motor North America
Toyota Motor North America reported sales of 2,518,071 vehicles in the U.S. in 2025, an 8% increase on a volume basis. Toyota division sales were the best since 2017.
2025 was the best-ever sales year for the Camry and Corolla Hybrid, RAV4, Tacoma and Grand Highlander. Camry sedan sales were up 2% YoY to 316,185 units. The Camry is only offered with a hybrid powertrain. Corolla sales totaled 248,088 units, a YoY increase of 6.5%.
The RAV4 was another big seller for Toyota, reaching 479,288 vehicles in 2025, a 1% increase from the prior year. Sales of the Sienna minivan were also brisk, reaching 101,486 units through December, representing a 35.2% increase on a volume basis.
In the full-size SUV segment, Grand Highlander sales jumped by 90.7% in 2025 to 136,801 units, while mid-size Tacoma pickup sales jumped by 42.4% YoY to 274,638 units.
Toyota’s Lexus division also posted positive sales growth in 2025. The automaker reported year-end sales of 370,260 Lexus vehicles, up 7.1% on a volume basis.
The automaker also reported strong growth in the electrified vehicle segment, which includes both fully electric and hybrid models. Sales of electrified models totaled 1,183,248 vehicles, an increase of 17.6% on a volume basis. Toyota’s electrified vehicle sales show the growth potential of the segment and accounted for 47% of automaker’s sales volume in the U.S. in 2025.
“We’re grateful for the strong response from our Toyota customers in 2025, which reflects our deep commitment to affordability and choice,” said Andrew Gilleland, SVP, Automotive Operations Group, Toyota Motor North America, in a statement. “The success of iconic top-sellers like the Camry and Corolla, alongside a broad lineup of vehicles starting under $30,000, shows that customers value having accessible options.”
Toyota is expected to report its earnings on Feb. 4.
Hyundai Motor North America
Hyundai Motor North America achieved its best-ever annual retail sales for the fifth consecutive year with 901,686 vehicles sold. It was an 8% YoY increase. The automaker cited annual sales records for Elantra, Tucson, Santa Fe, Palisade, Ioniq 5 EV and Venue for the gains.
Sales of the Hyundai Venue increased by 21% in 2025 to 29,805 units. Santa Fe SUV sales also jumped 20% to 142,404 vehicles. Sales of the full-size Palisade SUV reached 123,929 units in 2025, an increase of 13%.
Hyundai also reported strong demand for its hybrid vehicles. The automaker reported that electrified vehicles accounted for 30% of its retail sales mix in 2025, with sales of hybrid vehicles jumping by 36%.
The automaker’s total EV sales also increased 7% year-over-year. YTD Ioniq 5 sales were up 6% to 47,039 units, but fell significantly (-58%) in Q4 to 5,948 units, as EV incentives that helped to drive sales earlier this year expired on Sept 30.
“Hyundai closed 2025 on a high note, achieving our fifth straight year of record retail sales, what we called our ‘5 for 5 in 2025’ mission, along with delivering best-ever December totals and retail sales,” said Randy Parker, president and CEO, Hyundai Motor North America in a statement. “Our diverse lineup, spanning advanced electrified vehicles and award-winning SUVs, continues to set the standard for innovation, efficiency, and value.”
Hyundai Motor North America is expected to report its full-year financial performance later this month.
Kia America
Hyundai’s sister company Kia America also posted its highest-ever sales in company history in 2025, with the Kia Sportage, K4 sedan and Telluride SUV as its top-selling U.S. models.
The automaker’s U.S. sales increased 7% last year to 852,155 vehicles. It was the third consecutive year of sales increases and the first time the automaker exceeded sales of 800,000 vehicles in a single calendar year.
“Our third consecutive all-time annual sales record, coupled with our highest-ever U.S. market share, are clear indicators of the strength of the Kia brand and the competitiveness of our models,” said Sean Yoon, president and CEO, Kia North America and Kia America, in a statement. “And with the second-generation Telluride and the highly anticipated K4 hatchback arriving in showrooms in the first quarter, and more new products on the way, we expect this positive momentum to continue into the New Year and beyond.”
Sales of the Kia Sportage SUV, the automaker’s top-selling model, were up 12.9% YoY to 182,823 units. It was the all-time best sales year of any Kia model. The automaker also sold 140,514 K4 sedans, which was its second-best selling vehicle last year and a modest 0.5% increase from 2024.
Sales of the Kia K5 were also up significantly, jumping 57.1% YoY to 72,751 units. Kia’s Carnival minivan also performed well with sales of 71,917 units, a 44.6% increase from the prior year. It was the best-ever annual sales for the Carnival.
Kia also announced in its sales report that the upcoming 2027 Kia Telluride SUV was named among Newsweek's 2026 Most Anticipated New Vehicles in U.S. market.
American Honda Motor Co.
American Honda Motor Co. posted its best sales year in the U.S. since 2021, with 1,430,577 vehicles sold in 2025. It was a modest YoY increase of 0.5%.
The automaker reported record sales of the Passport SUV in 2025 of 55,231 units. Passport sales were up nearly 70% YoY, with the more rugged off-road TrailSport trim accounting for 80% of the model’s sales last year.
Combined sales of the HR-V crossover (148,871) and Pilot SUV (124,209) topped 273,000 vehicles, which Honda says was only limited by its production constraints due to high demand.
Honda’s passenger car sales were nearly 390,000 units in 2025, led by Civic and Accord sedans. The hybrid Accord accounted for over 50% of the model’s sales in 2025, as well as 36% of all Civic sales.
Combined sales of Acura models reached 133,433 units. However, Acura car sales were down by 11.5% last year and car buyers continue to pivot from traditional sedans to SUVs and crossovers. Acura truck sales were up 4.7% to 105,225 units.
Honda’s electrified vehicle sales were up 23.7% YoY to 431,881 vehicles. Sales of the Acura ZDX electric SUV were up 62.4% YoY, reaching 12,005 units.
“Record sales of light trucks and electrified models helped achieve sales increases for the Honda and Acura brands in 2025, despite changes in market conditions and supply constraints,” said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co., in a statement.
Volkswagen of America
Volkswagen of America experienced a YoY decline in U.S. sales in 2025, citing the impact of tariffs. The automaker reported sales of 329,813 vehicles last year, a YoY decline of 13%.
The automaker posted sales declines for its entire model lineup with the exception of the ID.4 and ID.Buzz EVs. Sales of the ID.4 were up 31.4% to 22,373 units in 2025. While sales of the ID.Buzz were up 428.4% to 6,140 units.
In the passenger car segment, sales of the Jetta, GTI and Golf R all declined by double digits.
VW Jetta sales fell to 54,291 units (-24.4%), GTI sales declined to 7,235 vehicles (-34.7%) and Golf R sales slipped to 3,319 units (-20.9%).
Volkswagen's combined SUV sales were also down by 8.9% for the year with sales declines reported for each respective model. Atlas SUV sales fell to 71,044 units (-5.9%) Atlas Cross Sport sales were 31,654 units (-18.8%), Taos sales fell to 55,198 vehicles (-13.6%) and Tiguan sales slipped to 78,621 vehicles (-16.7%).
Nissan USA
Nissan USA reported a modest 0.2% YoY increase in its U.S. sales last year following a 3.7% decline in YoY sales for Q4, 2025. Total vehicle sales reached 926,153 units in 2025.
The Nissan Kicks and Pathfinder SUV each experienced strong sales performances in the calendar year, with sales up 33.9% and 25.6% respectively. Nissan Kicks sales reached 103,575 units and sales of the Pathfinder came in at 101,598 units. It was the higher-ever annual sales volume for the two models since their launch, according to Nissan.
Murano crossover sales were up by triple digits (+121.3%) to 42,747 units in 2025. Sales of the full-size Armada SUV were also up 14.4% to 17,456 units. Sales of the Rogue, however, declined by 11.3% to 217,896 vehicles. Nissan also posted a 86.1% YoY decline in sales for the full-size Titan pickup, falling to just 2,043 units in 2025 due to the model being discontinued.
Sales for Nissan Infiniti brand declined by 9% YoY. Sales of the Infiniti QX50 declined 45% in 2025 to 5,901 units. But sales of the flagship Infiniti QX80 SUV jumped by 31.4% to 13,590 units, which indicates the growing popularity of full-size SUVs in the U.S. market.
Last year, Nissan reported an operating profit loss of 27.7 billion yen ($180.7 million) in the first half of FY2025, but the automaker is eyeing a comeback in 2026 under its new CEO and executive leadership team.
BMW of North America
BMW of North America reported record-high U.S. sales for the third consecutive year, reaching sales of 388,897 vehicles. It was a 4.7% YoY increase. Sales of BMW’s MINI brand were also up 9.3%.
In the SUV segment, sales of the BMW X2 compact crossover jumped 86.2% to 6,739 units. Sales of the X3 SUV increased 11.3% to 76,545 units. BMW’s X6 also was a big seller, with sales reaching 12,000 units last year, a YoY increase of 26.6%.
In the passenger vehicle segment, sales of the BMW 2 Series increased 36.3% to 20,975 units. Sales of the 3 Series sedan also increased by 5.4% last year, reaching 33,031 units. BMW also reported a 7.1% increase for the BMW 5 Series sedan, with sales of 27,107 vehicles. However, sales of the luxury 8 Series sedan declined by 24.6% in 2025, falling to just 4,029 units.
Other models with sales declines last year include the BMW X4 (-40.8%), and iX electric SUV (-18.2%) and Mini Cooper S 2-door hardtop (-21%). But the declines did not detract from BMW’s record-high sales year in the U.S.
“This sustained success reflects the strength of our dealer network, the strong appeal of our product lineup, and our technology-open approach,” said Sebastian Mackensen, President and CEO, BMW of North America, in a statement.
BMW will report its earnings for 2025 on Feb. 5.
Tesla
Electric automaker Tesla reported deliveries of 1,636,129 EVs in 2025, a majority of which were Model 3 and Model Y vehicles (1,585,279). The company does not break down sales by individual model in its quarterly sales reports. But combined sales of the Model S, Model X and Cybertruck fell by 40.2% YoY to 50,850 units in 2025.
Tesla’s 2025 total deliveries represent a YoY decline of 8.5% as the company deals with growing competition in the global EV segment from companies such as China-based BYD, which is making inroads in the European market.
Still, Tesla’s 2025 full-year 2025 were boosted by electric vehicle shoppers rushing to beat an expiring tax credit on Sept. 30.
The company reported a record-high number of deliveries of 497,099 EVs in Q3, but its operating profit fell by 40% in the quarter from $2.7 billion to $1.6 billion. The company cited higher fixed costs per vehicle due to tariffs, as well as lower revenue from the sales of regulatory credits, for the profit decline.
Tesla will announce its financial results for the fourth quarter of 2025 after market close on Wednesday, Jan. 28.
Mazda North American Operations
Mazda reported a slight decline in vehicle sales last year. The automaker’s full-year sales totaled 410,346 vehicles, a YoY decrease of 3.3%.
The automaker’s best-selling vehicle was the CX-5 crossover with sales of 136,335 units. Sales of the compact SUV were up 2% YoY. Sales of the CX-50, Mazda’s second best-selling vehicle in the U.S., also jumped by 35.9% to 110,345 units. The slightly larger CX-50 is also available as a hybrid. Sales of the full-size CX-90 SUV were also up 1.2% to 55,156 units.
But as more car buyers pivot to SUVs and crossovers, Mazda reported significant declines in sales of the Mazda 3 sedan and hatchback. Combined sales of all versions of the Mazda 3 were down 24.5% in 2025 to 29,266 units. Sales of the Mazda 3 hatchback were down 34.4% last year to 9,821 units. Sales of the MX-5 jumped 20% YoY to 4,684 units, while sales of the MX-5 Miata increased by 8.1% to 8,727 units.
In October, Mazda revealed the new 2026 CX-5 crossover SUV, which will launch early next year. The CX-5, which is competing in the highly competitive and popular crossover segment, may help Mazda boost its U.S. sales this year.
“We delivered strong sales, introduced exciting new products like the upcoming CX-5, and earned eight IIHS Top Safety Pick+ awards—underscoring our commitment to safety," said Tom Donnelly, president & CEO Mazda North American Operations.
Mazda North American Operation is scheduled to report its full-year 2025 earnings on Feb. 6.
Subaru of America
Subaru of America reported sales of 643,591 vehicles in calendar year 2025, a 3.6% YoY decline.
The Subaru Crosstrek was the automaker’s top performer by volume last year, achieving its best sales year ever with 191,724 units sold, a 5.5% YoY increase. The Forester was Subaru’s second best selling model, climbing to 175,070 units last year. Sales of the Forster were relatively flat YoY.
“Subaru closed out 2025 with the same dedicated focus we started the year with, delivering vehicles of exceptional value while staying true to the core values that define us,” said Jeff Walters, President and COO, Subaru of America, in a statement.
Sales of the outgoing Legacy sedan, which has been discontinued, reached 22,212 units last year, a jump of up 13.4%. But other Subaru models saw sales declines in 2025.
Sales of the Outback SUV reached 157,716 units in 2025, representing a 6.6% decline YoY. Sales of the BZR sports car fell by 13.8% to 2,882 units, while sales of the 4-door WRX declined 41.2% to 10,930 units. Impreza sales also declined by 11% YoY to 27,942 units.
Subaru is also launching two new fully electric models this year, the Trailseeker and Uncharted. The Uncharted is positioned as a compact EV for daily driving, while the larger Trailseeker is designed for more rugged off-road adventures. Both EV models are due to arrive at U.S. dealers in the Spring.
Subaru of America is scheduled to report 2025 its full-year earnings on Feb. 5.
