The top five non-luxury automotive ads for June 9-15 prioritized different programming to reach audiences, as revealed by iSpot’s analysis. Jeep and Nissan ads leaned on sports and the 2025 BET Awards, while a Chevrolet spot found reach through cable news. Meanwhile, Subaru emphasized morning news and reality programming for both of its commercials on the ranking.
With 135 million national TV ad impressions, Jeep takes first place with a spot for the Wrangler that has a Mission: Impossible – The Final Reckoning tie-in. While the other commercials on the ranking all had primetime as the top daypart by reach, Jeep racked up more impressions with airings during weekend afternoons (20.6% of total impressions) and daytime (15.7%). Across all dayparts, the 2025 U.S. Open generated over 31% of total impressions, followed by CBS Mornings (6.9%) and the 2025 BET Awards (3.2%).
The No.2 spot emphasizes Nissan’s long history of building vehicles in the U.S., and promotes special Summer Sales Event pricing with lowered MSRPs on the Rogue and Pathfinder. The NBA Finals delivered 23.8% of the spot’s total 102.9 million national TV ad impressions, with another 16.6% coming from the BET Awards and 9.7% from MLB games. According to iSpot’s Creative Assessment, this spot had an 89% brand match (the percentage of survey respondents who remembered it was a Nissan ad after watching it), above the recent automaker industry norm of 80%.
Chevrolet highlights the dependability of its trucks in the third-place spot. It received 98.5 million national TV ad impressions, 16% of which came from Fox News, with CNN delivering an additional 11.5%. Top programming by reach included Sunday Night in America With Trey Gowdy (8.7%), the Stanley Cup Finals (7.5%) and Family Feud (4.5%).
Subaru owns the fourth- and fifth-place commercials, which had a combined 188.9 million national TV ad impressions. Although the spots have wildly different creative approaches, they aired a similar number of times (484 vs. 477) and the same three programs led for reach for both: Today, Good Morning America and America’s Got Talent.
The No.4 ad for the Subaru Crosstrek Wilderness, aptly titled “Push Your Limits,” shows people taking part in thrilling outdoor adventures – a theme that clearly struck a chord with viewers. iSpot’s Creative Assessment found that 34% of surveyed audiences said the visuals were the “single best thing” about the ad. It received 97.6 million national TV ad impressions, with 5.6% coming from Today, 5.5% from Good Morning America and 4.9% from America’s Got Talent.
The fifth-place ad touts accolades Subaru has received from Consumer Reports, including 2025 Most Reliable Automotive Brand and Best Overall Automotive Brand. Today generated 9.2% of its total 91.3 million national TV ad impressions, followed by Good Morning America (6.2%) and America’s Got Talent (4.7%).
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1. Jeep: Wrangler x Mission: Impossible - The Final Reckoning
Impressions: 135,049,125
Interruption Rate: 3.48%
Attention Index: 90
Est. National TV Ad Spend: $3,163,979
Impressions: 102,853,067
Interruption Rate: 2.96%
Attention Index: 98
Est. National TV Ad Spend: $4,060,019
3. Chevrolet: Dependability Comes Standard
Impressions: 98,517,713
Interruption Rate: 3.88%
Attention Index: 97
Est. National TV Ad Spend: $680,347
Impressions: 97,553,253
Interruption Rate: 2.76%
Attention Index: 107
Est. National TV Ad Spend: $1,056,763
5. Subaru: Consumer Reports 2025 Most Reliable Automotive Brand
Impressions: 91,319,199
Interruption Rate: 2.91%
Attention Index: 102
Est. National TV Ad Spend: $1,020,704
Data provided by iSpot, The New Standard for TV Ad Measurement.
Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Interruption Rate - The percentage of devices that were present at the beginning of the ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. The Interruption Rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of the ad’s interruption rate against its specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means the ad is performing as expected.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
