Jeep Gladiator Sweepstakes: $100,000 to ‘Find Your Freedom’

The Launch Edition of Jeep’s first pickup truck in 27 years will be available to 4,190 customers beginning April 4, priced at $60,815. Buyers can submit videos for a chance to win $100,000 to cover a year of Gladiator adventuring.

Tom Murphy, Managing Editor

March 30, 2019

2 Min Read
Jeep Gladiator Launch Edition
Launch Edition Gladiators will feature 17-in. mid-gloss black aluminum rims.

SACRAMENTO, CA – Jeep’s first pickup truck in 27 years, the ’20 Gladiator, will begin arriving at showrooms in May, and 4,190 customers will be able to mark the occasion with a fully loaded Rubicon Launch Edition with unique badging, wheels and interior accents.

The Launch Edition Gladiator carries a sticker price of $60,815 (plus $1,495 in destination and handling charges) and is available for pre-order at on Thursday, April 4, coinciding appropriately with Jeep 4x4 Day. FCA is limiting Launch Edition volume to 4,190 units in the U.S. as a tribute to the 419 area code of Toledo, OH, where the Gladiator is built.

Launch Edition buyers will be eligible to win one year’s salary of $100,000 as part of Jeep’s “Find Your Freedom” content, allowing one lucky winner to take a year off from work to hit the road or trail in their new Gladiator. Interested customers will submit personal Gladiator-themed videos to be judged by Jeep brand managers and wounded warrior U.S. Army veteran Noah Galloway.

Jeep has set up a Gladiator concierge online site to help Launch Edition customers find a dealer, submit deposits and finalize the sale.

Launch Edition Gladiators will feature 17-in. mid-gloss black aluminum rims, 33-in. Falken Wildpeak all-terrain tires, body-color hardtop and fender flares, black leather seats with red accent stitching and a wrapped instrument panel mid-bolster painted in Monaco silver.

Standard features include LED head and tail lamps, an 8.4-in. (21-cm) touchscreen, 9-speaker Alpine premium audio system and forward-facing TrailCam camera. Standard driver-assistance technologies include blindspot and cross-path detection, advanced brake assist, full-speed Forward Collision Warning Plus, full-stop adaptive cruise control and spray-in bedliner.

All versions of the Gladiator – adapted from its Wrangler platform mate – come with a steel cab and box and aluminum hood, doors, windshield frame and tailgate. All Gladiators are convertible, with a soft top or removable hardtop, and doors can be removed as well.

Power comes from a 3.6L Pentastar V-6 rated at 285 hp and 260 lb.-ft. (353 Nm) of torque, mated to a 6-speed manual or optional 8-speed automatic transmission. Fuel economy ratings are 17/22 mpg (13.8-10.6 L/100 km) city/high with the automatic and 16/23 mpg (14.6-10.2 L/100 km) with the manual.

Jeep plans to launch a 3.0L diesel V-6 in the Gladiator in 2020.

Gladiator Rubicon models can tow up to 7,000 lbs. (3,175 kg), while the Overland and Sport models can handle 7,650 lbs. (3,470 kg).

Pricing starts at $33,545 for the Gladiator Sport, $36,745 for the Sport S, $40,395 for the Overland and $43,545 for the Rubicon. Overland and Rubicon are expected to be the most popular models at launch, and 10% of Gladiator buyers are expected to pick the manual transmission.

Jeep Launch Edition badge.jpg

Jeep Launch Edition badge

About the Author(s)

Tom Murphy

Managing Editor, Informa/WardsAuto

Tom Murphy test drives cars throughout the year and focuses on powertrain and interior technology. He leads selection of the Wards 10 Best Engines, Wards 10 Best Interiors and Wards 10 Best UX competitions. Tom grills year-round, never leaves home without a guitar pick and aspires to own a Jaguar E-Type someday.

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