A spot for Subaru’s Ascent CUV tops iSpot.tv’s ranking of the most-viewed automotive commercials – the ads that have racked up the highest number of impressions across national broadcast and cable TV airings.
In its first-place ad for the week of Aug. 12, Subaru reminds us that while it’s easy for each of us to shrink into our own little universe, there’s a big and beautiful world out there – and with three rows of seating, the Ascent can help families see it.
This ad has the best iSpot Attention Index (141) in the ranking, getting 41% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
At No.2, Toyota spokespeople harmonize in a duet explaining that during the National Clearance Event, special leasing deals are available for the ’19 RAV4 LE.
The six-function MultiPro Tailgate of the ’19 GMC Sierra makes jaws drop in the third-place spot, while Hyundai’s No. 4 commercial promotes special deals on the ’19 Kona during its Epic Summer Clearance.
Another summer sale rounds out the ranking, this time from Kia. Right now, zero-percent financing is available on multiple ’19 models, which all come with a 10-year, 100,000-mile (161,000-km) warranty.
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Attention Score: 94.16
Attention Index: 141
Est. TV Spend: $4,532,137
Attention Score: 92.18
Attention Index: 121
Est. TV Spend: $3,000,953
Attention Score: 83.46
Attention Index: 60
Est. TV Spend: $2,304,717
Attention Score: 87.92
Attention Index: 82
Est. TV Spend: $2,791,999
Attention Score: 93.31
Attention Index: 132
Est. TV Spend: $3,727,087
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.