Nissan takes first place in iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads collecting the highest number of impressions across national broadcast and cable TV airings.
With over 314 million impressions, Nissan was solidly in first place for the week of May 13 with a promotion for its Summer of SUVs Sales Event, during which customers can save on ’19 Rogue or Kicks models.
The summer-savings theme continues with Toyota’s second-place spot offering interest-free financing for 60 months on the ’19 Highlander, while GMC’s No.3 commercial focuses on the Sierra pickup and its six-function MultiPro Tailgate. The latter ad has the best iSpot Attention Index (106) in the ranking, getting 6% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
In its fourth-place commercial, Chevrolet shines a literal spotlight on the ’19 Silverado as the 120V outlet in the truck bed is deployed. At No.5 is Infiniti’s spot for the ’19 QX50 that proclaims “luxury should be lived in.”
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Attention Score: 78.27
Attention Index: 45
Est. TV Spend: $90,551
Attention Score: 65.21
Attention Index: 28
Est. TV Spend: $2,012,055
Attention Score: 90.89
Attention Index: 106
Est. TV Spend: $2,616,148
Attention Score: 88.42
Attention Index: 84
Est. TV Spend: $654,299
Attention Score: 87.04
Attention Index: 75
Data provided by iSpot.tv, the TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.