Basketball was a key driver of reach for four of the top five auto TV commercials for April 7-13, as ranked by iSpot’s national TV ad impressions. A Mercedes-Benz ad was the outlier, focusing entirely on the 2025 Masters Tournament and associated golf programming.
With 169 million national TV ad impressions, Genesis’s artsy and colorful commercial “Blank Canvas” remains in first place week-over-week. The spot scored its wide reach from a mix of programming genres: NBA games delivered 11.6% of total impressions, followed by FBI: International (8.2%) and Watson (5.1%) — but the top genre by impressions overall was reality TV (25% of the total). According to Spot’s Creative Assessment, this commercial inspired notable purchase intent, with 55% of surveyed viewers saying they were “more” or “much more” likely to purchase after viewing the ad.
Jeep takes a patriotic angle with its No. 2 spot. In addition to highlighting its American-made models, the commercial promotes Jeep’s Freedom of Choice pricing program, offering cash incentives or employee pricing. The NCAA men’s basketball championship generated over 16% of the total 104.5 million TV ad impressions, followed by the NBA (6.6%). News programming also drove reach, led by Dateline (3.7% of total impressions), CBS News Sunday Morning (3.7%) and ABC World News Tonight With David Muir (2.9%).
In Hyundai’s third-place ad (91 million national TV ad impressions), the Tucson’s collision warning system helps prevent a driver from hitting careless cyclists. A single airing during the NCAA men’s basketball championship generated nearly 12% of its total impressions, with another 6.7% coming from NBA games. Other top programming by reach included Law & Order: Special Victims Unit (8.4% of total impressions), the movie The Ten Commandments (6%) and American Idol (5.6%). Per iSpot’s Creative Assessment, 35% of surveyed viewers said the music (Blondie’s “One Way or Another”) was the “single best thing” about the ad.
At No. 4: A Mercedes-Benz commercial for the GLE plug-in hybrid, which had 88.3 million national TV ad impressions. Golf was the overwhelming programming focus, with over 87% of total impressions generated by the 2025 Masters Tournament, with another 9.1% coming from Live From the Masters and 2.5% from Welcome to The Masters.
A spot for the Nissan Murano takes fifth place with 87.2 million national TV ad impressions, 68% of which came from primetime airings. The NCAA men’s basketball championship was a primary reach driver, accounting for 38% of the total impressions. Other top programming included American Idol (5.7%), The Floor (4.8%) and Chicago Med (4.1%).
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Impressions: 168,991,198
Interruption Rate: 1.86%
Attention Index: 103
Est. National TV Ad Spend: $1,361,054
Impressions: 104,529,743
Interruption Rate: 3.13%
Attention Index: 98
Est. National TV Ad Spend: $2,380,351
Impressions: 90,974,326
Interruption Rate: 2.84%
Attention Index: 104
Est. National TV Ad Spend: $2,618,612
Impressions: 88,337,032
Interruption Rate: 2.64%
Attention Index: 130
Est. National TV Ad Spend: $2,041,924
Impressions: 87,185,382
Interruption Rate: 1.05%
Attention Index: 121
Est. National TV Ad Spend: $2,004,270
Data provided by iSpot, The New Standard for TV Ad Measurement.
Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Interruption Rate - The percentage of devices that were present at the beginning of the ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. The Interruption Rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of the ad’s interruption rate against its specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means the ad is performing as expected.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
