Automakers’ summer sales events make one last push, and a Ford spot tops iSpot.tv’s ranking of the most-viewed automotive commercials – the ads that have racked up the highest number of impressions across national broadcast and cable TV airings.
The Ford ad that finished the week of Sept. 2 in first place collected 337.1 million impressions. It lets viewers know the ’18 Explorer XLT 4X2 can be leased for $229 a month.
The second-place spot from Lincoln features music by Camila Cabello and Sam & Dave, and says the ’18 MKC can be leased for $259 a month during the final days of the Summer Invitation Event.
Nissan’s third-place ad invites customers to get “big clearance savings” on the last of the ’18 models, including the Titan, which has an Endurance V-8 claiming “best-in-class standard horsepower and torque.”
Fourth place goes to Buick with a commercial that shows off its new lineup, which is “full of surprises.” It says customers can get 20% below retail on most ’18 Encore models when financing through GM Financial.
Honda closes out the list with a spot declaring “satisfaction comes standard” during the Summer Spectacular Event – just like the Accord comes standard with a luxurious, roomy interior.
iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from more than 8 million smart TVs.
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Ford: Summer Sales Event: Final Days
Impressions: 337,079,058
Attention Score: 88.51
Attention Index: 99
Est. TV Spend: $2,426,251
Lincoln Motor Company: Summer Invitation Sales Event: New Mix
Impressions: 336,046,426
Attention Score: 85.07
Attention Index: 76
Est. TV Spend: $3,852,809
Nissan: Bottom Line Model Year-End Event: Big Clearance Savings
Impressions: 279,683,471
Attention Score: 79.96
Attention Index: 57
Est. TV Spend: $772,776
Buick: Kickoff Event: Mistaken Identity
Impressions: 217,481,018
Attention Score: 71.27
Attention Index: 39
Est. TV Spend: $2,948,531
Honda: Summer Spectacular Event: Satisfied Pair
Impressions: 202,534,790
Attention Score: 77.43
Attention Index: 50
Est. TV Spend: $1,485,217
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
