Ford introduces the Ranger FX2 Package as another choice for customers who want off-road styling and capability in a 2-wheel-drive pickup.
“FX2 expands Ranger’s options for customers who want tough, off-road style with the functionality of a locking differential but don’t need 4-wheel drive,” Brian Bell, Ford Ranger marketing manager, says in a news release. “This is another way our customers can personalize Ranger to match their lifestyle while getting a great value.”
Aimed at more urban markets, the FX2 Package rides on 17- or available 18-in. off-road tires to add tougher styling to 2-wheel-drive Ranger, Ford says. A front underbody guard and air dam-delete provide more distinction, while shielding the underbody and improving approach angles.
The FX2 Package includes an electronic-locking rear differential and off-road-tuned suspension for increased traction and performance off-road. Ford’s interior off-road cluster screen lets drivers see imagery of pitch, roll and yaw in real time.
The $595 Ranger FX2Package can be ordered at dealers now, with deliveries starting in late 2019.
Ford says demand for Ranger personalization options continues to increase, with two of three buyers opting for a Sport Appearance Package, Chrome Appearance Package or STX Appearance Package, while one in three selects the FX4 Off-Road Package. Over half of Ranger buyers are choosing the Trailer Tow Package.
“We’re seeing sales trends that tell us to grow Ranger’s capability and appearance options even further,” says Chad Callander, Ford Ranger consumer marketing manager. “The FX2 Package is a result of us listening to our customers and what they’re demanding from their trucks.”
