A Fiat Chrysler spot leads iSpot.tv’s ranking of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.
In its first-place spot for the week of May 25, FCA declares “engines are restarting, park is shifting into drive.” The automaker is offering zero-percent financing for 72 months with no monthly payments for 120 days on select ’20 models “to get things moving again.”
Subaru owns the second- and third-place ads for the second week in a row. At No.2, the brand says “it’s easy to love a Subaru,” citing the awards it’s received for longevity, best overall value and safety.
The third-place commercial takes a different tone, saying that in response to COVID-19, the company is donating 50 million meals to Feeding America as part of its commitment to communities through the Subaru Loves to Help initiative.
The No.4 ad from Chevrolet shares how the company is getting its customers back on the open road with special lease offers, online purchasing, home delivery and cleaning of vehicles with CDC-approved cleansers.
Honda rounds out the ranking, assuring customers they can enjoy the open road and get the most for their money with a new vehicle that will hold its value. This spot has the best iSpot Attention Score in the ranking (94.91) and received 52% fewer interruptions than the average auto ad.
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1. Fiat Chrysler Automobiles: Drive Forward: Full Line
Impressions: 291,339,885
Attention Score: 90.60
Est. TV Spend: $3,915,127
Impressions: 226,614,006
Attention Score: 74.57
Est. TV Spend: $3,335,996
3. Subaru: Never Been More True
Impressions: 214,812,527
Attention Score: 78.13
Est. TV Spend: $3,167,983
4. Chevrolet: Chevy Cares: Open Road
Impressions: 196,862,110
Attention Score: 74.69
Est. TV Spend: $2,008,802
5. Honda: Enjoy the Open Road: SUVs
Impressions: 158,008,914
Attention Score: 94.91
Est. TV Spend: $2,052,067
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
