A Chevrolet ad inviting drivers to see for themselves why people are switching to the brand leads iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads with the highest number of impressions across national broadcast and cable TV airings.
The No.1 spot for the week of July 29 touts Chevrolet’s All-Star Open House offering special savings on select ’19 Silverado models.
Summer-themed sales promotions round out the ranking. At No.2, Hyundai wants to make “your summer better than ever” with its Epic Summer Clearance event, featuring savings on various ’19 models including the Tucson and Santa Fe.
Third place goes to Lincoln’s commercial that topped the chart last week, advertising its Summer Invitation Sales Event with deals on the ’19 MKC. This ad has the best iSpot Attention Index (143) in the ranking, getting 43% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Infiniti’s fourth-place Summer Sales Event spot offers customers the chance to lease the ’19 QX50 Luxe for $379 a month and get a cash bonus.
Finally, Honda promises “plenty of joy” for customers who take advantage of its Summer Spectacular Event, during which special leasing and financing deals are available on select Accord and Civic models.
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1. Chevrolet All-Star Open House TV Spot, 'We Switched'
Impressions: 312,038,820
Attention Score: 76.41
Attention Index: 48
Est. TV Spend: $1,383,828
2. Hyundai: Epic Summer Clearance: Water Fight
Impressions: 280,022,639
Attention Score: 84.33
Attention Index: 73
Est. TV Spend: $2,296,888
3. Lincoln Motor Company: Summer Invitation Sales Event: Most People
Impressions: 273,485,313
Attention Score: 93.49
Attention Index: 143
Est. TV Spend: $2,125,121
4. Infiniti + Summer Sales Event TV Spot, 'Summer Nights' Song by Moonlight Breakfast
Impressions: 256,432,319
Attention Score: 71.88
Attention Index: 40
Est. TV Spend: $2,424,735
5. Honda Summer Spectacular Event TV Spot, 'Plenty of Joy'
Impressions: 253,430,029
Attention Score: 81.84
Attention Index: 63
Est. TV Spend: $965,075
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
