Subaru claims the top spot in iSpot.tv’s ranking of the most-viewed automotive commercials –the ads that have generated the highest number of impressions across national broadcast and cable TV airings.
Subaru takes first place for the week of Sept. 7 with a heartwarming spot about a mom and dad who bought an Outback to give their son “a taste of adventure, to reconnect, to be together.” For a limited time, buyers can get zero-percent APR financing for 63 months on select ’20 models.
Second place goes to Nissan’s enduring ad featuring actress Brie Larson showing off the features of the ’20 Sentra, including rear automatic braking and Nissan Intelligent Mobility.
At No.3, Land Rover says adventure is calling, and whether it’s just a weekend getaway or a craving to blaze new trails, the company feels it too. Right now, customers can get zero-percent APR for up to 60 months on the ’20 Range Rover Sport during the Call to Adventure Sales Event.
In the fourth-place commercial, idled amusement park equipment comes to life as soon as a ’21 Kia K5 zooms into a dark warehouse, lighting up the whole place. This ad performed 12% better than the norm for auto ads when it came to viewer attention.
An ad for the ’21 Chevrolet Trailblazer rounds out the ranking, showing that the middle of nowhere can be somewhere for people seeking adventure.
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Impressions: 239,310,258
Completion Rate: 97.40
Est. TV Spend: $4,531,281
2. Nissan: Refuse to Compromise
Impressions: 215,158,060
Completion Rate: 97.61
Est. TV Spend: $4,339,379
3. Land Rover: Call To Adventure Sales Event: Adventure Is Calling
Impressions: 202,713,811
Completion Rate: 97.15
Est. TV Spend: $2,436,223
Impressions: 184,232,317
Completion Rate: 97.41
Est. TV Spend: $7,268,224
5. Chevrolet: Middle of Nowhere
Impressions: 183,661,438
Completion Rate: 97.41
Est. TV Spend: $6,577,323
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Completion Rate - The percentage of devices that were present at the beginning of an ad that made it all the way to the end of the ad.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
