An enduring Nissan ad featuring actress Brie Larson once again tops iSpot.tv’s ranking of the most-viewed automotive commercials — the ads that have generated the highest number of impressions across national broadcast and cable TV airings.
In Nissan’s No.1 ad for the week of Aug. 31, Larson expertly maneuvers a ’20 Sentra through a busy city to show off features such as rear automatic braking and Nissan Intelligent Mobility. It’s the ad’s fifth time to rank No.1 since mid-March. This spot also has the best iSpot Completion Rate in the ranking (97.76), meaning viewers were, on average, highly likely to watch it all the way through.
Buick’s spot for the Encore GX snags the No.2 placement for the second week in a row. This commercial showcases the model’s available built-in Alexa, which enables hands-free commands for drivers. It says customers can get GM-employee pricing on most ’20 Buick SUVs.
Jeep’s dreamy third-place ad wonders, “When was the last time you really looked out the window?” The brand says if you look for a moment longer, you’ll see beauty all around. For a limited time, buyers can receive zero-percent APR financing for 84 months on select models when financed through Chrysler Capital.
At No.4, Land Rover proclaims that adventure is calling, whether it’s a weekend getaway or just experiencing the open road. During the Land Rover Call to Adventure Sales Event, customers can get zero-percent APR for up to 60 months on the ’20 Range Rover Sport.
Kia rounds out the ranking with an ad that begins in a dark and creepy warehouse filled with old amusement park rides — but within moments, a turbocharged ’21 K5 is on the scene, zooming around and lighting up the place.
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1. Nissan: Refuse to Compromise
Impressions: 255,203,020
Completion Rate: 97.76
Est. TV Spend: $5,088,465
Impressions: 250,581,121
Completion Rate: 97.74
Est. TV Spend: $5,701,369
Impressions: 240,483,757
Completion Rate: 97.38
Est. TV Spend: $3,423,629
4. Land Rover: Call To Adventure Sales Event: Adventure Is Calling
Impressions: 187,245,393
Completion Rate: 97.29
Est. TV Spend: $1,950,650
Impressions: 172,099,334
Completion Rate: 96.90
Est. TV Spend: $5,058,256
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Completion Rate - The percentage of devices that were present at the beginning of an ad that made it all the way to the end of the ad.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
