Thanks in part to a big presence during NFL games, Honda takes first place in iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.
The Honda spot, which racked up 547.3 million TV ad impressions during the week of Oct. 19, reminds viewers that “underneath every surface that carries a Honda badge, there has always been the capacity to amaze.”
Chevrolet owns three spots on the ranking: second, fourth and fifth.
In second place, its enduring ad for the ’21 Trailblazer shows intrepid adventurers searching for the perfect secluded spot to explore.
The No.4 commercial celebrates the legacy of the Suburban SUV over the decades, proclaiming that while it’s carried many things, the most important will always be family. And Chevy’s fifth-place spot showcases various models designed to make “life’s journey just better.”
Nissan takes third place with an ad for the ’20 Altima, which has available features such as a VC-turbo 4-cyl. engine, remote start and lane-departure warning. Notably, this ad performed 8% better than the norm for auto ads when it came to holding viewer attention.
(click on blue links for videos)
1. Honda: With Capability to Amaze
Impressions: 547,347,229
Completion Rate: 97.91
Est. TV Spend: $15,163,553
2. Chevrolet: Middle of Nowhere
Impressions: 232,249,485
Completion Rate: 97.53
Est. TV Spend: $4,811,028
Impressions: 207,409,184
Completion Rate: 97.61
Est. TV Spend: $6,148,446
Impressions: 206,435,814
Completion Rate: 97.46
Est. TV Spend: $6,030,078
Impressions: 186,948,814
Completion Rate: 97.45
Est. TV Spend: $4,913,013
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Completion Rate - The percentage of devices that were present at the beginning of an ad that made it all the way to the end of the ad.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
