Honda takes first place in iSpot.tv’s latest ranking of the most-viewed automotive commercials — the ads that have tallied the highest number of impressions across national broadcast and cable TV airings.
In its top-ranked spot for the week of Oct. 12, Honda declares its vehicles, despite their comfort and attention to detail, are not delicate machines — and models including the Pilot, Passport and Ridgeline pack a punch of rugged performance. Notably, this ad performed 8% better than the norm for auto ads when it came to holding viewer attention.
Lincoln’s ad for the ’20 Corsair featuring singer-songwriter Cas Haley slips to second place from first last time, while Nissan takes third place with a commercial for the ’20 Altima which, the company suggests, has available features that will make you eager to go for a ride even when you don’t really need to.
The last two spots on the ranking come from Chevrolet. The fourth-place ad highlights various models designed to make “life’s journey just better.” And the No.5 commercial focuses on how the ’21 Trailblazer can make the middle of nowhere appear alluring for people seeking adventure.
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1. Honda: With Capability to Amaze
Impressions: 453,357,809
Completion Rate: 97.99
Est. TV Spend: $10,866,373
2. Lincoln Motor Company: Limitations
Impressions: 302,841,705
Completion Rate: 96.88
Est. TV Spend: $6,556,480
Impressions: 182,783,394
Completion Rate: 97.30
Est. TV Spend: $5,187,458
Impressions: 168,271,673
Completion Rate: 97.68
Est. TV Spend: $1,906,460
5. Chevrolet: Middle of Nowhere
Impressions: 166,819,999
Completion Rate: 97.39
Est. TV Spend: $3,926,468
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Completion Rate - The percentage of devices that were present at the beginning of an ad that made it all the way to the end of the ad.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
